Introduction
This week in the Entrepreneurs Newsletter
This week. There is a focus on interacting with your target audience and brand management. It's a full-time job but somebody's gotta do it.
As I continue to gather feedback from readers to answer the questions that you have for your businesses. If you have questions or topics that you would like to have covered simply reply to this email.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- TiKTok Publishes New Marketing Guide for SMBs
- Reputation Management: How to Protect Your Brand Online in 2021
- What Is ReCommerce? ReCommerce Business Model
- Sales Funnel: Definition, Stages And How To Build One [2021]
- Black market in Google reviews means you can't believe everything you read
- How to Supercharge Your Content Marketing for Buyer Intent
- Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]
Featured in this week's "Questions Business Owners Are Asking".
How to grow your business but move at a pace that works for you?
Questions Business Owner Are Asking
How to grow your business but move at a pace that works for you?
This is frequently thought about but rarely asked. A question that can lead to more questions.
Let's start by identifying your goals. By identifying your goals you can look at them with a short-term and long-term mindset. Short-term quick wins that allow you to see progress. Long-term which drives overall success and growth.
Where some businesses get themselves in trouble is comparing themselves to their competitors. They have this so I feel like I need to do the same. That's not always the case. Keeping up with the Joneses can not only hurt your pocket but your business.
This is where moving at a pace that works for you and your business comes in. You have to work within your budget. This may require working on projects and goals within phases. Taking steps instead of leaps forward.
The important thing is to focus on what will work best for your customer base. Will sweeping changes affect the way they view your brand? Would you benefit from implementing them over time? If you survey most customers they'll say over time is a better customer experience.
Giving them time to adjust to the changes. Not going too far too fast. You can look up and realize in trying to make advancements that weren't needed right away. You've chased away clients that were comfortable with the way things were.
The other thing to consider is sweeping changes tend to cost more. Those costs are going to be passed along to the customers. By going with something more gradual. This gives you an opportunity to show the value of the changes. In addition to gathering feedback.
Brand Management is just as much about the target audience as it is about the business. The reality is that it should be more of a 70% audience 30% business split. They'll be things that you have to do for the betterment of the business but the bulk should be about your customers.
You can grow a business by not pressing to take on things that you need more time to think through and plan out. Website under construction & coming soon affects the customers. It affects sales and the customer experience.
More than not you'll fair better planning things out in a way that allows you to work behind the scenes. This way you don't disrupt the flow of the buying process and customer journey.
Make changes in a staging environment while leaving the site live and active. Roll them out once they've been tested. The business that you may lose with your website down. Is business that could pay for that next phase of the project.
There is no shame with working in phases. Especially when it allows you to be more organized and efficient. Your customers and the third-party partners you may hire will thank you for it. This will allow you to work within your budget and still generate revenue at the same time.
Advertising Tips
TikTok Publishes New Marketing Guide for SMBs | Social Media Today
TikTok has published a new, 60-page marketing guide, designed to help SMBs make best use of the platform.
Brand Building Strategies
Reputation Management: How to Protect Your Brand Online in 2021
Do you know how consumers view your business? Learn how reputation management will help you uncover audience sentiment towards your business, create a management plan to improve customer impressions, and discover high-quality tools that can make the process easier.
What Is ReCommerce? ReCommerce Business Model | Feedough
ReCommerce (also known as Reverse Commerce or Reverse Marketplace) is a practice of purchasing and selling of old goods over an e-commerce platform.
Helpful Tips
Sales Funnel: Definition, Stages And How To Build One [2021]
To turn your prospects into paying customers of your business, you don’t need a magic wand but an efficient sales funnel that’ll do the work for you!
Black market in Google reviews means you can't believe everything you read | CBC News
Using data gathering and analysis techniques, a CBC News Investigation has catalogued just a portion of one fake review network on Google's My Business pages — 208 fake accounts that posted 3,574 fake reviews for 1,279 businesses across North America.
Marketing Strategies
How to Supercharge Your Content Marketing for Buyer Intent
As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources by producing the wrong content for the wrong audiences.
That’s why we consider buyer intent to help our clients hone into their target audience to understand their needs better and give them what they’re seeking.
Search Engine Optimization/SEO
Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]
Still struggling to rank on Google? You may need to focus on your off-page SEO strategy. Find out what it is & how you can use it to improve your ranking.