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Introduction
This week in the Entrepreneurs Newsletter
This week. I'm sourcing articles on advertising tips, lead generation strategies, and how to come up with content that boosts engagment.
As I continue to gather feedback from readers to answer the questions that you have for your businesses. If you have questions or topics that you would like to have covered simply reply to this email.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- Facebook Outlines Its Ad Review Process To Provide More Transparency on Its System
- The Ultimate Guide to Viral Campaigns
- 8 ways customers interact and engage with your brand on social
- The 6 Stages of the Product Life Cycle
- How to come up with social media content using feedback from your silent fans
- What Is Conversational Marketing and Why Do Brands Need It Now?
- Positivity Boosts Content Marketing Conversion Rates
- 10 Elements of Good SEO Copy
Featured in this week's "Questions Business Owners Are Asking".
How do I know what business directories to invest in for lead generation & SEO purposes?
Questions Business Owner Are Asking
How do I know what business directories to invest in for lead generation & SEO purposes?
A glimpse into local SEO and evaluating business directories to partner with. It's always interesting to speak with different business directories. Learn about the pricing structure for the different business plans.
How they pitch the partnerships and what's included. Do they provide additional features and resources? Or are you strictly paying for priority listing?
Some of these directories will list you without making any effort to confirm your credibility. Others will rank you on it. A clear differentiator when considering who to prioritize.
If they are not vetting the businesses. What are they doing about the people visiting the directory? How can you gauge the quality of the audience? Are you basing it on their search engine ranking page and placement?
Monthly vs. Annual plans. Do you make an investment for a year? I won't... They are a referral partner just like any other. I need a bit more of an audition. Before making that kind of lengthy commitment.
These are the types of questions to ask and things to take into consideration. Avoid trial and error by doing your due diligence or pay someone with the insights and experience to do it for you.
Advertising Tips
Facebook Outlines Its Ad Review Process To Provide More Transparency on Its System | Social Media Today
Facebook has provided an overview of how its ad review system works, providing more context for brands.
The Ultimate Guide to Viral Campaigns
Learn about the best techniques and tools — plus examples you can look to for inspiration — that you can use when trying to create a viral marketing campaign.
Brand Building Strategies
8 ways customers interact and engage with your brand on social
Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it.
Helpful Tips
The 6 Stages of the Product Life Cycle
Mapping your product's life cycle improves your product marketing. Learn everything you need to know about the product life cycle, plus examples.
How to come up with social media content using feedback from your silent fans | Sprout Social
Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, these engagements paint an incomplete picture.
Just consider the “90-9-1 Rule”. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. 90% of users simply lurk, making no visible contribution at all. Engagement is only a small fraction of the whole picture.
Marketing Strategies
What Is Conversational Marketing and Why Do Brands Need It Now?
Consumers expect brands to listen, and quarantine isolation has intensified their desires for meaningful connections and immediate responses from brands.
Positivity Boosts Content Marketing Conversion Rates | Managing Editor
Given today’s news cycle, it seems impossible to let heavy social circumstances pass without acknowledging them. You don’t want to come off as tone-deaf in response to the COVID crisis or social justice conversations occurring across the country. But there’s a difference between acknowledging a heavy moment and amplifying it.
Search Engine Optimization/SEO
10 Elements of Good SEO Copy
What does it take to craft high-return SEO copy? Learn all the steps in putting together a high-ranking piece of content in this guide.