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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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Introduction
This week in the Entrepreneurs Newsletter
This week. There is a focus on how to start and establish a business. Whether you're new or you have a business that you're struggling to be more competitive in your market with.
How to establish a foundation that will leave you room to grow and a process that leaves room for trial and error.
These best practices and helpful tips can be applied to most if not all businesses. As they're core principles to follow for creating stability.
As I continue to gather feedback from readers to answer the questions that you have for your businesses. If you have questions or topics that you would like to have covered simply reply to this email.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- What to Do When the .COM You Want Is Taken
- The Ultimate List: 50 Online Local Business Directories
- The Ultimate eCommerce Glossary: 50+ Terms & Definitions
- How much does TikTok pay per view? Creator Fund explained!
- What is Influencer marketing & why does it matter?
- 9 Tips To Help Create More SEO-Friendly Content
- 4 Local SEO Tips Even the Experts Miss
Featured in this week's "Questions Business Owners Are Asking".
How do you get started if you have no business background?
Questions Business Owner Are Asking
How do you get started if you have no business background?
How do you get started if you have no business background? It can be intimidating as a 1st generation entrepreneur. The pressure of sticking with the tradition of employment can be a lot. It is safe and the headache that you know.
Not to mention the people surrounding you that may make you doubt yourself. When it's something people haven't seen done by you or others. They have questioned it.
You don't have to have a business background to start a business. Trial and error is and will always be a concern but you can temper it by establishing a foundation. Solid footing that you can keep yourself from falling below once you get started.
The foundation of any Enterprise is filling a void. Problem, solution, results are the three pillars to build a business. Paired with a demand for the solution and results and you've got yourself an opportunity.
You don’t need a business background for those three pillars. It requires eyes, ears to make note of what’s in short supply in high demand & something you can deliver results with.
No matter how small the start. These principles never change. The only thing that truly changes is the process.
Which is open to interpretation & perspective. It’s what serves as the differentiator between one business & its competitors. The path you take to the results may vary from business to business.
A piece of advice that I shared with someone recently that was frustrated with their job and felt underpaid and appreciated. Don't let them rush you into making moves. Use your current income to help you lay the foundation needed for your success.
Work on identifying the problem, solution, and results that you can affect change with. Work on securing your first 100 customers. This is one of the toughest parts of establishing a business is securing those initial clients/customers.
100 is a benchmark. it's not an absolute. The goal is to create a revenue stream that will allow you to step away from the check that you're employer is paying you and into what you can pay yourself. Whatever the number of customers that may be to accomplish the goal.
Ideally with the 33/33/34 principle of profits. 33% goes to the business. 33% goes to taxes. 34% goes to your salary.
The 33/33/34 principle will help you set a foundation that can sustain a business. A floor that you can build on. Forecast business strategies and decisions. This will allow room for trial and error without breaking you or your business.
Brand Building Strategies
What to Do When the .COM You Want Is Taken
What's in a name? Depending on your business and strategy a domain name can make or break a business before it even gets started online. I can't tell you how many entrepreneurs I encounter that hit the wall of my domain isn't available and just stop...
Here's why I care: Don't let the .COM being taken stop you from pursuing your dreams. There are alternatives and strategies for working around it. This article shares helpful tips on how to work around the .COM business name already being taken. In addition to whether the .COM should matter based on your use case and strategy.
The Ultimate List: 50 Online Local Business Directories
Are you trying to build your brand awareness on a budget? Not sure where to start and people want to charge you for the information and insights?
Here's why I care: Local SEO and brand development is not only time-consuming but it requires knowing where to start and what to do. This article will give you a starting point that can help drive organic traffic to your website and build brand awareness. In addition to helping you put together a priority list of where to start and why.
Helpful Tips
The Ultimate eCommerce Glossary: 50+ Terms & Definitions You Need To Know [Infographic] | Social Media Today
Are you new to eCommerce? Considering or already have a website but still feel like you have a lot to learn? Here's a handy overview of all the key terms and acronyms you need to know in building your eCommerce website.
Here's why I care: The glossary will not only help you gain a better understanding of eCommerce but the industry terminology. Don't just nod when someone uses a term that you don't understand out of embarrassment or imposter syndrome. Understanding terminology will help you with support. Know what's needed and what to ask for to get to the goal that you have for your online store.
Marketing Strategies
How much does TikTok pay per view? Creator Fund explained!
Are you wondering how much money people on TikTok actually earn? Well, here's exactly what the app pays its creators per view.
Here's why I care: When considering revenue-generating options. Content Creation and becoming an Influencer has become a go-to for people who have a following but not a product or service. Knowing what platforms like Tik Tok are paying is important. It is equally important to know if you're a brand looking to partner with an Influencer. Especially when discussing rates.
What is Influencer marketing & why does it matter? - Majority Media LLC
Influencer marketing is a strategy that is taking off. Just look what Tik Tok did for the Amazon leggings. Brands want that kind of viral sensation for their business.
Why I care: One of the marketing strategies that I get asked about most often these days is Influencer Marketing. People get DM's about advertising their brand and see the viral posts. Thinking well this is a sure way to get brand awareness. I'll just pay an influencer to wear my clothes like Fahsionova or promote my services. Finding an Influencer is about more than just their following and audience. You want to collaborate with an Influencer that matches your niche. One that can get you results.
Search Engine Optimization/SEO
9 Tips To Help Create More SEO-Friendly Content [Infographic] | Social Media Today
“Successful SEO is not about tricking Google. It’s about ‘partnering" with Google to provide the best search results for users.”
Here's Why I care: I've spoken with a lot of businesses that are paying for SEO services for better rankings but have no idea what they're paying for. Services that say they can get you 1st-page placement. Yet they know and ask very little about your business. Your goals, products, and or services. It's not a sustainable strategy and you learn nothing in the process. I believe it's smarter to implement a more stable strategy that you can control. This article is meant to help educate you on what can help you with your SEO ranking as well as what to ask when approached. Helping to separate the scams from the people who genuinely are doing work to help your business.
Upcoming Events
4 Local SEO Tips Even the Experts Miss [Webinar]
Register for the live webinar on June 9th and learn lesser-known SEO tips to help you take advantage of the Google Map Pack and rank higher in local search.