Introduction
Let's take a look at how to drive more traffic to your website
Have you created a website and now find that you're not getting the traffic or sales that you expected to get?
Do you still have people reaching out through other channels pulling you away from other projects to manually process orders? Instead of going to your website.
These are questions and conversations that online business owners are having when discussing their website.
So this week let's take a look at how to drive more traffic to your website and increase engagement on the platforms where you promote your business. You can find answers to these questions and more in this week's issue of The Entrepreneurs Newsletter.
Questions Business Owner Are Asking
Why am I not seeing the likes and follows transfer into website visitors & sales?
If you're struggling with generating traffic and sales on your website but are doing the work of posting and promoting your website. You are not alone. There are a lot of businesses that are spending good money on their marketing budget but not seeing that return on investment that they hoped.
This is something that I discuss with my clients and address in their marketing strategy. One of the first things I look at is where they're promoting their website and how.
A common thread that I find is people are promoting their products and or services. But they aren't actually promoting their website. They have posts without a call to action sending people to the website.
The goal is to not just promote the business but the ease of use of the website. Provide the link for easy access. Give people an incentive and a reason to visit. The customer journey and experience start before they get to your website.
Are you taking that into consideration when creating your post? Be sure to post with purpose. Not just for yourself but for your customers. Just going through the motions won't get you growth.
Advertising Tips
4 Tips for Building Your First-Party Data Sets With PPC
In the wake of privacy acts kicking in and cookies going away. Gathering first-party data has never been more important. Protecting people's privacy is on the rise. Which includes people's user information and behavior.
Why does this matter? It is officially going to put a premium on gathering first-party data. The information that you can gather from people visiting your website. These insights will help you decide how and who to target with your advertising budget and marketing campaigns.
7 Ways to Improve Your Facebook Engagement : Social Media Examiner
Discover seven tips to get more people to comment on, react to, save, and share your Facebook posts.
Brand Building Strategies
A Beginner's Guide to Facebook Insights [+ Step-by-Step Instructions]
Did you create a business Facebook page because someone said that's what you should do? Yet you have no real clue what it's doing for you beyond the notifications that someone liked it.
If your brand has a business Facebook page, you'll want to invest time understanding your Insights dashboard.
It holds important data that helps you understand how your page is performing and is key to growing your page. This week and this article will help explain and provide insights on what you should be looking at when reviewing the insights dashboard.
Helpful Tips
What do you have in place to help protect your customers from themselves? - Chris Lema
They were all staring at her. I don't just mean the person directly in front of her that seriously was looking at her with tons of curiosity. I mean people who worked there were peeking out from behind walls to see who she was and what they could learn about her just by looking at her. There was something unique about her order, after all. And they wondered if she was someone famous. Or if she was working for someone famous. After all, she clearly had money to burn. I don't know if you've ever been in a situation where…
WordPress
Wix and WordPress Tensions Rise
The battle of the Content Management Systems heats up. Why does it matter? Knowing what platform to build your website on is a big part of the success of your website. So is staying up to date with what changes that they're making.
This week we take a look at WordPress & Wix.
Upcoming Events
The Fashion Conferences | Digital Fashion Week NY Tickets, Fri, Apr 30, 2021 at 11:00 AM | Eventbrite
The first of three days of exhilerating exhibitions, runway shows, conferences and an exciting after party where you can mingle with fashion industry insiders while a virtual DJ spins your fave tunes. All in the virtual space. With guest AR experiences and NFT artwork from the hottest artists.
How to Build an Ecommerce Website Tickets, Thu, Apr 29, 2021 at 11:00 AM | Eventbrite
Join Square eCommerce specialist Martin Guerrero to walk you through how to build an online shopping page for your retail business using Square Online and Weebly. Leaving the webinar you’ll be able to create a fully functional website that will be ready to sell products, process credit cards, select shipping capabilities and market your website.