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Questions Business Owner Are Asking
WHY IS IT IMPORTANT FOR YOU TO BUILD YOUR E-COMMERCE SITE NOW?
The pandemic has shifted how consumers shop. Where in the past they may have wanted to go to large retail stores and higher-end shops to get the shopping experience. With the stores being closed and many going out of business due to a lack of an online presence they could shift too. It has forced consumers to find other ways to be able to find what they needed. That new way is the Direct-to-Consumer relationship.
Advertising Tips
How to Develop Your PPC Strategy
A successful PPC campaign begins with a goal-oriented strategy. Learn five of the most common PPC goals and what you can do to accomplish each one.
Brand Building Strategies
4 Types of Earned Media & Who Is Doing It Right
Earned media comes in various forms and is somewhat harder to accomplish, but the opportunities it generates for your brand can be outsized, too.
Examples of earned media are:
A blogger or individual writing about your product. A blogger or individual posting a video about your product or service (think of unboxing videos that are not paid for or solicited). When the press mentions your brand in an article. Customer reviews on Google My Business, Facebook, Yelp, and other platforms. Word of Mouth (WOM) marketing (if it’s done in the ways of referral marketing, influencer, or affiliate marketing). While it is a type of earned media, it can also be paid and owned.
Helpful Tips
Facebook Adding Context Labels to Pages Seen in News Feeds
Facebook announced it will begin adding labels to articles from Facebook Pages that show up in member news feeds as a way to provide more context for what kind of page produced the article. This a test that is limited to the United States. These tests may not be live now but they will be rolling out soon.
HELPING TO EDUCATE YOUR CUSTOMERS CAN HELP YOU PROVIDE BETTER SERVICE & SUPPORT
A Knowledgeable Customer Is A Better Customer An educated and knowledgeable customer asks the right questions and has a better understanding of the work that goes into providing your services. This adds value & clarity to your pricing. People are more likely to spend and invest in higher-priced products/services.
A client that has a clearer understanding of the product/service that they need is a lot easier to provide support for. Helping them think through and identify what it is that they need allows you the ability to identify if you’re the right fit. The benefit of finding this out earlier in the sales process is that it allows you to qualify leads and forecast what may or may not be a real opportunity.
Google's John Mueller: Changing Dates on Pages Won't Improve Rankings
Google’s John Mueller advises that changing publishing dates on web pages will not improve search rankings if no significant changes were made to the content.
Mueller offers this advice during the Google Search Central SEO hangout recorded on April 1.
A site owner submits a question to Mueller regarding updating the dates on their website’s photo galleries every time they make minor changes.
They ask Mueller if updating publishing dates will have any ranking benefit in Google search results.
Marketing Strategies
Personalization Prioritized As Brands Increase Email Budgets
With inboxes getting fuller by the day, consumers have a low tolerance for the status quo and are looking for reasons to click. Statista predicts that more than 319 billion emails will be sent per day worldwide in 2021, which means that if a brand wants to get noticed, they need to create a unique experience from subject line to click and beyond. The consumer experience shouldn’t stop at the landing page or eCommerce site. Every channel should be optimized to facilitate open rates, engagement, clicks, conversions, and long-term repeat business.
Yelp Reports Major Growth in Searches For Diverse Businesses
Yelp’s latest local economic impact report reveals that searches for diverse businesses grew significantly over the past year.
The report defines a diverse business as a women-owned, Black-owned, Asian-owned, or Latinx-owned establishment.
Businesses that identify as either women-owned, Black-owned, Asian-owned or Latinx-owned can display attributes on their Yelp page to assist people searching for a diverse business.
Search Engine Optimization/SEO
Google May See Web Pages As Duplicates if URLs Too Similar
Google uses a predictive method to detect duplicate content based on URL patterns, which could lead to pages being incorrectly identified as duplicates.
In order to prevent unnecessary crawling and indexing, Google tries to predict when pages may contain similar or duplicate content based on their URLs.