Introduction
This Week In The Entrepreneurs Newsletter
Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
This week you'll find a focus on the buyer journey, content marketing strategies, and the effect AI is having on the way people go about writing content.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- 5 reasons why marketers should consider TikTok for B2B
- How to Create and Align Your Content with the Buyer's Journey
- 8 Steps To Write a Blog Intro Like a Pro
- How bias in AI can damage marketing data and what you can do about it
- How Bing AI Search Uses Website Content
- Why content strategy matters most
- LinkedIn Introduces SEO Tools For Articles
- A guide to keyword cannibalization in SEO and how to fix it Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
5 reasons why marketers should consider TikTok for B2B
Think outside the box and consider using TikTok to reach new audiences, strengthen your brand identity, and increase awareness.
Why I care: With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences.
Brand Building Strategies
How to Create and Align Your Content with the Buyer Journey
The secret to sustained ROI in content marketing is all about mapping content to the buyer's journey. Learn why it's so important and how to align your content.
Why I care: Then brands need to map content to each stage of the buyer journey and fill the gaps. Aligning your content with the different stages of the buyer's journey removes obstacles from the conversion process.
Helpful Tips
8 Steps To Write a Blog Intro Like a Pro
Your blog introduction can make or break whether users really engage with an article. Ready to create killer intros that always hit the mark?
Why I care: Next to the title the blog introduction is one of the most crucial parts of an article to get right for a marketer. If you can't nail the intro the chances of people reading the rest of the article considerably drops.
How bias in AI can damage marketing data and what you can do about it
Mitigating bias in AI is essential for marketers who want to work with the best possible data. Here's what you need to know
Why I care: Because of brand risk, marketers can’t afford to sit around and wait for the models to fix themselves. The mitigation they need to be doing for AI-generated content is constantly asking what could go wrong. The best people to be asking are from the diversity, equity and inclusion efforts.
How Bing AI Search Uses Website Content
Microsoft Bing Blogs published new information about how the new AI-integrated search works, including details of a technology called Bing Orchestrator that works like a coordinator between the Bing website index and the “next generation GPT” underlying the new version of Bing.
Why I care: The way Microsoft uses website content and AI in Bing Search is a win for publishers and users.
Marketing Strategies
Why content strategy matters most
A content strategy is a map that will lead you to profitable content. Here are five reasons why every business must have one.
Why I care: A content strategy adds intention to your efforts answering the who, what, where, why, and how best to engage with your target audience.
Search Engine Optimization/SEO
LinkedIn Introduces SEO Tools For Articles
Discover how to optimize your LinkedIn presence with new SEO tools, content display options, and newsletter features.
Why I care: This update makes it easier for people to find your LinkedIn articles when they search for specific keywords. You can now customize the SEO titles and descriptions of your LinkedIn articles.
A guide to keyword cannibalization in SEO and how to fix it
Learn how to gauge whether your site has a keyword cannibalization problem and solutions to consider for better SEO results.
Why I care: Keyword cannibalization happens when you have two or more pages ranking for the same keyword. You shouldn't be competing against yourself for keyword ranking and relevancy.
Consultation
Do You Have Any Questions Or Need Help?
Through Majority Media, I partner with new and existing businesses to drive the results you dream of. I start with an evaluation of where you’re at now and end with a customized strategy based on where you want to be — your goals, your budget, and your timeline.
If you’d like to talk more about this strategy or explore how I can help you gain the clarity you need to take action with confidence, hit reply or click on the link, and let’s get a free consultation scheduled.