Learn how to maintain or improve your performance in Google Ads and prepare for the removal of these high-quality audiences.
Why I care: These audiences generally perform well across each campaign type, so advertisers and brands need to have a plan for replacing these golden audience targets.
For now, Google Ads creates this automatic audience using machine learning. It analyzes your original list to determine the commonalities.
When it comes to B2C marketing, you must unlearn what you have learned, especially with the looming economic crisis facing digital marketers.
Why I care: In an ever-evolving world we have to set time aside to assess our best practices and make sure that they align with the changes taking place in industries.
Optimize your B2B content marketing strategy by using the right combination of data, technology, different content formats, and human effort.
Why I care: In the fast-paced world of digital marketing, it’s vital to stay up-to-date with the latest trends and tactics if you want to stay relevant to your audience and avoid falling behind your competitors.
YouTube's new lead, Neal Mohan, plans to support creators by expanding subscription, shopping, and digital goods offerings while investing in new features and AI.
Why I care: YouTube is prioritizing the needs of creators and artists on its platform, offering more opportunities to make money beyond just ads. In addition to exploring AI's generative capabilities to enhance storytelling and production value for creators across different formats.
Are you looking for ways to improve your online marketing strategy? Looking for content ideas to share on your website and across social media?
Why I care: You can maximize your social media posting approach with this guide.
Need help with your social content? In this article, you'll find a social media planner template for Google Sheets, plus some handy tips.
Why I Care: Planning social media content seems to be an area of struggle for many marketers and business owners. A template that serves as a planner can remove some struggles from the process.
Getting more leads at a lower cost is always at the top of marketing and lead generation objectives, especially for startups and small businesses. 65% of B2B marketers claim that generating traffic and leads is their top priority.
Why I care: This walkthrough of how to score leads and identify quality lead sources for more efficient use of your marketing budget is worth reviewing.
Learn how combining ORM and SEO tactics can help you capture a negative PAA and replace the answer with a positive one.
Why I care: Managing an online reputation can be challenging. You must keep up with Google’s ever-changing algorithms and rich results, including the People, also ask box.