Introduction
This Week In The Entrepreneurs Newsletter
Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
This week you'll find a focus on helpful tips and strategies to plan for strategic growth.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- How to transition away from Google Ads similar audience segments
- You Must Unlearn What You Have Learned About B2C Content Marketing
- The Top B2B Content Marketing Strategy Ideas to Consider Using Today
- YouTube's Priorities For 2023: New Ways To Make Money, AI Tools
- A 30-Day Content Plan to Completely Transform Your Online Marketing
- Social Media Planner: How To Plan Your Quarter
- Why Quality Leads are Expensive
- Case study: How to get rid of a negative 'People also ask' result
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Helpful Tips
How to transition away from Google Ads similar audience segments
Learn how to maintain or improve your performance in Google Ads and prepare for the removal of these high-quality audiences.
Why I care: These audiences generally perform well across each campaign type, so advertisers and brands need to have a plan for replacing these golden audience targets.
For now, Google Ads creates this automatic audience using machine learning. It analyzes your original list to determine the commonalities.
You Must Unlearn What You Have Learned About B2C Content Marketing
When it comes to B2C marketing, you must unlearn what you have learned, especially with the looming economic crisis facing digital marketers.
Why I care: In an ever-evolving world we have to set time aside to assess our best practices and make sure that they align with the changes taking place in industries.
The Top B2B Content Marketing Strategy Ideas to Consider Using Today
Optimize your B2B content marketing strategy by using the right combination of data, technology, different content formats, and human effort.
Why I care: In the fast-paced world of digital marketing, it’s vital to stay up-to-date with the latest trends and tactics if you want to stay relevant to your audience and avoid falling behind your competitors.
YouTube's Priorities For 2023: New Ways To Make Money, AI Tools
YouTube's new lead, Neal Mohan, plans to support creators by expanding subscription, shopping, and digital goods offerings while investing in new features and AI.
Why I care: YouTube is prioritizing the needs of creators and artists on its platform, offering more opportunities to make money beyond just ads. In addition to exploring AI's generative capabilities to enhance storytelling and production value for creators across different formats.
A 30-Day Content Plan to Completely Transform Your Online Marketing
Are you looking for ways to improve your online marketing strategy? Looking for content ideas to share on your website and across social media?
Why I care: You can maximize your social media posting approach with this guide.
Social Media Planner: How To Plan Your Quarter
Need help with your social content? In this article, you'll find a social media planner template for Google Sheets, plus some handy tips.
Why I Care: Planning social media content seems to be an area of struggle for many marketers and business owners. A template that serves as a planner can remove some struggles from the process.
Why Quality Leads are Expensive
Getting more leads at a lower cost is always at the top of marketing and lead generation objectives, especially for startups and small businesses. 65% of B2B marketers claim that generating traffic and leads is their top priority.
Why I care: This walkthrough of how to score leads and identify quality lead sources for more efficient use of your marketing budget is worth reviewing.
Case study: How to get rid of a negative 'People also ask' result
Learn how combining ORM and SEO tactics can help you capture a negative PAA and replace the answer with a positive one.
Why I care: Managing an online reputation can be challenging. You must keep up with Google’s ever-changing algorithms and rich results, including the People, also ask box.
Consultation
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If you’d like to talk more about this strategy or explore how I can help you gain the clarity you need to take action with confidence, hit reply or click on the link, and let’s get a free consultation scheduled.