Introduction
This Week In The Entrepreneurs Newsletter
Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
This week you'll find a focus on Paid Advertising, Brand Building, and Conversion strategies.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- The Difference Between Revenue vs Profit As An Entrepreneur
- How to create winning B2B programmatic ad campaigns
- 9 Types of Facebook Ads to Add to Your Social Media Advertising Mix [Infographic]
- What is customer journey orchestration and how does it work
- How To Improve Your Content Conversion Rate
- Using Tik-Tok Effectively for B2C Marketing
- How Bing AI Search Uses Website Content
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Questions Business Owner Are Asking
The Difference Between Revenue vs Profit As An Entrepreneur
An article highlighting the differences between revenue and profit for entrepreneurs with the goal of helping to avoid unnecessary struggles and failure.
Advertising Tips
How to create winning B2B programmatic ad campaigns
Whether establishing a brand or increasing demand, here's how one company ran two successful B2B programmatic ad campaigns.
Why I care: I am not one for gurus with one-size-fits-all solutions. My preference is to seek out real-life examples that I can study and identify how to customize them to other potential opportunities. I'm sharing this example of one company with two B2B ad campaign strategies.
9 Types of Facebook Ads to Add to Your Social Media Advertising Mix [Infographic]
Are you looking for ways to improve your social media marketing? Want to learn the different types of Facebook Ads you can add to your advertising mix?
Why I care: 9 tips that cover goals and ad strategies that you should consider when planning facebook ads.
Brand Building Strategies
What is customer journey orchestration and how does it work?
Great customer experiences are easier to imagine than actually to understand and deliver. That’s why tools that help marketers analyze the customer journey and act on the insights gained
Why I care: Successful sustainable businesses monitor their customer journey and remove obstacles that get in the way of conversions. Customer Journey Orchestration is a strategy that is worth keeping an eye on so that you can customize your approach to sales.
How To Improve Your Content Conversion Rate
You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate.
Why I care: The right content marketing strategy will not only increase your content conversion rate but also traffic, prospects, and sales revenue.
Helpful Tips
Using Tik-Tok Effectively for B2C Marketing
Is TikTok the right place for your B2C brand to be? Check out these five things you need to consider when launching a TikTok account.
Why I care: if your target audience is between the ages of 20 to 40 and you're not considering TikTok as a resource you are potentially leaving money on the table. It has become a search resource for those seeking information on a variety of topics you could be an expert in.
How Bing AI Search Uses Website Content
Bing’s blog post shows how AI enhances search, much like featured snippets and knowledge graph data enhance search.
Why I care: It is important to look at additional search engines and how the AI options are driving the search results for your brand and others.
Consultation
Do You Have Any Questions Or Need Help?
Through Majority Media, I partner with new and existing businesses to drive the results you dream of. I start with an evaluation of where you’re at now and end with a customized strategy based on where you want to be — your goals, your budget, and your timeline.
If you’d like to talk more about this strategy or explore how I can help you gain the clarity you need to take action with confidence, hit reply or click on the link, and let’s get a free consultation scheduled.