Introduction
This Week In The Entrepreneurs Newsletter
Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
This week you'll find a focus on marketing strategies that can help build and establish your brand and brand champions post-sale.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- PPC prioritization: Knowing where to focus efforts to make the biggest impact
- How To Rebrand Your Business: 9 Smart Steps
- 8 Techniques To Get More Customer Reviews For Your Local Business
- Does your email copy persuade or sell?
- How bad data can spoil good personalization
- 11 Reasons We Love Content Marketing
- Why LinkedIn Still Ranks #1 for B2B Marketers
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
PPC prioritization: Knowing where to focus efforts to make the biggest impact
Learn how to refocus your time and energy on the most important facets of PPC management right now and in the future.
Why I care: The importance of understanding what strategies and tactics are getting you the best results and efficiency with your marketing budget cannot be overstated. Without the insights you're either leaving money on the table or you're the one putting it there to go to waste.
Brand Building Strategies
How To Rebrand Your Business: 9 Smart Steps
There are many reasons to rebrand your business. It could be anything from updating your logo and design themes to be more modern, to reinventing your business to better match its current situation or products.
Why I care: There are times that a brand needs reputation repair and other times when a full rebrand is needed. Once you've identified that it's best to rebrand it is important to know the right steps to take to avoid reliving the experience.
8 Techniques To Get More Customer Reviews For Your Local Business
Online reviews provide social proof, establish your expertise, and build trust. Here are 8 ways you can generate customer reviews for your brand.
Why I care: Customer reviews lower the guard of potential customers and allow them to be more open to investing in the business, product, or service. The modern equivalent of the all-important word of mouth, customer reviews can make or break the reputation of a local business – and make a huge impact on sales numbers.
Helpful Tips
Does your email copy persuade or sell?
They aren't the same, and if you get it wrong, you'll leave money on the table. Email copywriting is about persuasion, not selling
Why I care: It’s knowing that you must help your email subscribers understand why they should take that one extra step and click from the email to your landing page that makes email campaigns successful.
Providing the why and what's in it for them is and will continue to be the driving force behind successful marketing. Just because someone subscribes doesn't mean that stops and it's time to sell, sell, sell and that's a common mistake made in email campaigns.
Marketing Strategies
How bad data can spoil good personalization
Don't let bad data poison your email relationship with your clients. Learn how to avoid personalization failures in your email program.
Why I care: Bad data collection can defeat the purpose of personalization efforts within your email campaigns. It can be worse to have errors than it is to send a generic email.
11 Reasons We Love Content Marketing
Content marketing is one of the most effective ways to grow your audience, encourage engagement and build your brand’s image.
Why I care: Every business needs a content marketing strategy to reach its target market and establish a presence in its industry. After all, 73% of B2B professionals use content marketing as part of their marketing strategy.
Why LinkedIn Still Ranks #1 for B2B Marketers
LinkedIn has always held a special place in the hearts of B2B marketers, and the forecast for 2023 shows we can expect it to stay popular this year. Following trends from previous years, LinkedIn remains the top social media channel for engagement among B2B marketers.
Why I care: The whole point of marketing is to go where your audience is and share relevant information intriguing enough to encourage them to visit your website or store to learn more. LinkedIn ranks #1 for B2B Marketers because it's a platform for businesses it really is that simple.
Consultation
Do You Have Any Questions Or Need Help?
Through Majority Media, I partner with new and existing businesses to drive the results you dream of. I start with an evaluation of where you’re at now and end with a customized strategy based on where you want to be — your goals, your budget, and your timeline.
If you’d like to talk more about this strategy or explore how I can help you gain the clarity you need to take action with confidence, hit reply or click on the link, and let’s get a free consultation scheduled.