Introduction
This Week In The Entrepreneurs Newsletter
Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
This week you'll find a focus on brand-building and marketing strategies that can help you connect and increase engagement with your target audience.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- The Entrepreneurial Mindset - What is it and Why Does it Matter?
- How to Develop a Business Growth Mindset
- Unlock the Power of Ideal Customer Profiles
- How Much Budget Do You Need for Content Marketing?
- Why we care about loyalty marketing
- 8 Core Disciplines for a Successful Social Media Marketing Strategy
- What Is B2B Marketing?
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Questions Business Owner Are Asking
The Entrepreneurial Mindset - What is it and Why Does it Matter?
Discover what the entrepreneurial mindset is and why it matters for success. Learn how to develop the mindset, identify key traits, and develop the skills to be a successful entrepreneur.
Why I care: Gain insight into the importance of the entrepreneurial mindset and how it can help you reach your goals as a business owner.
Brand Building Strategies
How to Develop a Business Growth Mindset
This article will explore how an individual can create and maintain a business growth mindset that will help them achieve their goals and objectives.
Why I care: The modern business world is constantly evolving. In order to succeed and stand out from the competition, entrepreneurs need to develop a growth mindset that encourages personal and professional development.
Unlock the Power of Ideal Customer Profiles
An ideal customer profile (ICP) is a predetermined description used to identify and target prospective customers.
Creating an ICP requires marketers and businesses to determine who the best customer for their product or service is and build a representation of that individual.
This process involves assessing fundamental customer characteristics, including demographics, behavior patterns, needs, values, spending habits, and more.
Why I care: Establishing an ICP is necessary in order to successfully target qualified potential customers and convert them into buyers.
An effective ICP allows companies to craft marketing messages focused on solving their customer's problems, which will lead to higher conversion rates required for successful growth.
Marketing Strategies
How Much Budget Do You Need for Content Marketing?
How much budget do you need for an effective content marketing program? We outline how to estimate your content marketing budget and results.
Why I care: Budget allocation towards the strategies that deliver consistent ROI is what allows a marketer to test out other channels. The profit from content marketing strategies can fund the experimental attempts at identifying another winning source.
Why we care about loyalty marketing
Learn why loyalty programs are a win-win for brands and customers and ways marketers can reward customers across various channels.
Why I care: Anyone who has experienced the thrill of earning that free large iced coffee or cashed in on rewards points to get special deals or freebies at their favorite retailers or restaurants has interacted with a loyalty marketing program.
When executed properly, they are a win-win: Customers benefit from discounts or other perks on items they’d most likely be buying anyway, while retailers enjoy customer retention, increased revenue and other avenues for growth.
8 Core Disciplines for a Successful Social Media Marketing Strategy
Are you looking to create an effective social media marketing strategy? Want to learn the core disciplines you need to pay attention to?
Why I care: Core disciplines and best practices provide marketers with a foundation on which they can build successful results for their brand.
What Is B2B Marketing?
We’re taking an in-depth look at B2B marketing and how it works to build awareness, generate leads and increase revenue.
Why I care: B2B marketing requires a different approach than targeting consumers. It is a different buyer's journey. Leaning more into a relationship sales funnel instead a traffic funnel based on volume.
Relationships funnels rely on the awareness stage to drive sales by answering FAQs and removing obstacles early in the process. The results are businesses can focus on the fit and process instead of questioning the unknown.
Consultation
Do You Have Any Questions Or Need Help?
Through Majority Media, I partner with new and existing businesses to drive the results you dream of. I start with an evaluation of where you’re at now and end with a customized strategy based on where you want to be — your goals, your budget, and your timeline.
If you’d like to talk more about this strategy or explore how I can help you gain the clarity you need to take action with confidence, hit reply or click on the link, and let’s get a free consultation scheduled.