This Week In The Entrepreneurs Newsletter
Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
This week you'll find a focus on connecting with your target audience via advertising and marketing in a way that builds authority and keeps you consistent.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- Surviving Survival Mode: What is it and why does it matter?
- Efficiency vs. volume in PPC: 4 tips to strike a balance in incremental conversions
- New Google Ads Feature: Account-Level Negative Keywords
- Innovation vs. rebranding: How to choose the best change for your business
- How to write a listicle (with 6 examples)
- Campaign tracking in GA4: How to ensure your links are properly tagged
- Essential Tips and Tools for Researching Your Next Content Campaign
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
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Questions Business Owner Are Asking
Surviving Survival Mode: What is it and why does it matter?
Survival mode is a stage of stress and overwhelm. Where people focus more on getting through the situation than why they’re in it.
Why I care: There are times when it feels like the why matters less than the how we get out of it. And yet understanding the why is how you prevent it from getting worse. Worse yet prevents history from repeating itself.
Efficiency vs. volume in PPC: 4 tips to strike a balance in incremental conversions
Take a step back, look at the business overall and understand how incremental spending or savings would impact the business.
Why I care: this article, will share some insights about striking the right balance between efficiency and volume, a productive and healthy debate search marketers can have with businesses.
New Google Ads Feature: Account-Level Negative Keywords
Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability.
Why I care: Advertisers can manage negative keywords more efficiently at the account level, saving time and reducing the chances of human error. This feature is an important step in giving brands more control over their advertising placements.
Brand Building Strategies
Innovation vs. rebranding: How to choose the best change for your business
While they both indicate change, innovation and rebranding are remarkably dissimilar. Here's how to decide on a path for your brand.
Why I care: Change in a business is inevitable. A lack of it indicates stagnation and decline. Identifying which tactic is a fit for where you are in your brand journey and how it aligns with your goals is a significant part of strategic growth.
How to write a listicle (with 6 examples)
While writing listicles can be straightforward, you can make them more engaging and attention-grabbing by following these tips.
Why I care: Staying consistent with your content marketing can be tough they'll be times that you question what you can share that is relevant. Listicles are one of the more popular forms of content because it's easy to digest for readers.
Campaign tracking in GA4: How to ensure your links are properly tagged
Make sure your campaign traffic is properly tracked and categorized in Google Analytics 4 with these URL tagging tips for marketers.
Why I care: The transition over to GA4 is inevitable, many businesses have already made the change taking this time to gather information and make sure they're getting the most out of the new version. These URL tagging tips will help facilitate that for marketers.
Essential Tips and Tools for Researching Your Next Content Campaign
Not every idea is necessarily perfectly aligned or can be followed up on. However, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers always do research and there are many different methods and starting points to conduct the research.
Why I care: The success of a campaign more than not is based on the research done long before the content is published. The time and effort put into finding relevant content and the audience interested in it drives engagement.
Why I care:
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