This Week In The Entrepreneurs Newsletter
Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
This week you'll find a focus on connecting and engaging with your target audience. The goal is to find more efficient ways to reach the people that best fit your ideal customer and can benefit from your product/service the most.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- 6 In-game ads: why brands should be excited
- 10 steps to target and connect with potential customers effectively
- How to write a checklist article: A 5-step checklist
- 7 Steps to Build a Content Distribution Strategy
- Instagram Adds Lead Forms as CTA Button Option on Business Profiles
- How B2B Marketers Can Get More Leads from Content in 2023
- Search marketing, explained
- Does your email copy persuade or sell?
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In-game ads: why brands should be excited
Advertisers can tap into a vast audience by utilizing video game advertising, which offers a significant opportunity to reach millions.
Why I care: Social media and jockeying for positions with paid ads is effective but it is a known commodity. In-game ads provide an opportunity to reach specific types of people and keep you one click away from traffic on your website from a potential customer.
Brand Building Strategies
10 steps to target and connect with potential customers effectively
Are you rolling out a new marketing plan or looking to give your current one a face-lift? Here are 10 proven tactics to get new customers (that cost almost nothing).
Why I care: Every business needs new customers. Fortunately, some proven tactics work to consistently attract and convert customers like clockwork.
You can use one or all of these tactics to fill your pipeline and grow your business no matter the time of year or the state of the economy. And the best part is, they don’t require a massive budget.
How to write a checklist article: A 5-step checklist
A checklist for writing a checklist? Why not. Learn how to master this content type, including how to tie your article to a keyword for SEO.
Why I care: Checklist articles have great results as educational content. They serve as a quick read and a way to learn if the way you're doing things aligns with industry standards.
7 Steps to Build a Content Distribution Strategy
We all know the rush of excitement that comes with publishing a piece of content. The feeling that your hard work is (finally) out in the world, and you can breathe a momentary sigh of relief, sit back, and admire the final product.
Why I care: These 7 tasks get your content into the right hands at the right time, ultimately maximizing your return on the investment used to create it. Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results.
Instagram Adds Lead Forms as CTA Button Option on Business Profiles
Instagram had added a new ‘Lead Form’ option within your IG business profile action buttons, which provides new ways to generate direct response from your business presence in the app.
Why I care: This could be a real opportunity for B2B businesses to make the most of a platform that has been mostly B2C focused. The lead form provided a simple way to gather a prospect's information without the need of third-party tools.
How B2B Marketers Can Get More Leads from Content in 2023
B2B marketer content marketing provides an endless amount of benefits. Here’s how you can get more leads from content in 2023.
Why I care: Content marketing can accomplish two things that can help with business growth and longevity.
It can help with brand awareness so that people know about you. People can't invest in or share positive results about your business if they don't know that you exist. Brand awareness is a necessity there are a variety of ways to create content marketing is one of the more budget-friendly approaches to it.
Share insights on your expertise, what the process may look like working with you, and the results you're able to deliver. Your expertise, process, and results factor into the decision-making process of potential customers.
Search marketing, explained
A combination of solid SEO and PPC strategies can boost your site's visibility in search engines, resulting in more traffic and conversions.
Why I care There are at least 3.5 billion searches being done per day using Google and other search engines. Whether your business is B2B, B2C, or another variation. Search is a relevant driving force for converting sales. Taking the time to create a strategy that helps you transition from the best-kept secret to a known solution and option in your market can only help your business and brand.
Does your email copy persuade or sell?
Good email copy isn’t lyrical praises for your product or witty commentary. To make the difference stand out even more clearly, think about your email campaign’s purpose.
Why I care: The conversion happens on your website. Your email is the transition to the website and must give readers a reason to click. That’s where persuasion steps up.
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