Introduction
This Week In The Entrepreneurs Newsletter
Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
This week you'll find a focus on the internal work that can be done to build a stronger brand and customer relations. The goal is to move past the struggles of getting noticed and reduce any second thoughts customers may have about investing in you and your business.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- 6 Principles of High-Converting Landing Pages
- Google Updates Article Structured Data Guidance
- Sitelinks: What Are They & How Do You Get Them
- Create Clear Communication By Speaking The Same Project Language
- Finding the Balance Between Offline & Digital Marketing – 3 Tips to Ensure a Healthy Marketing Mix
- Keyword Mapping: A Beginner's Guide
- How to write a blog post that wins in 10 steps
- Is your SEO performance a dumpster fire? Here’s how to salvage it
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Brand Building Strategies
6 Principles of High-Converting Landing Pages
Ready to create a high-converting landing page that jumpstarts your lead generation and grows revenue for your brand? Here are 6 actionable ways to do it.
Why I care: High-converting landing pages are one of the most important components of your brand’s web presence.
Get this: brands that heavily utilize landing pages as part of their conversion strategy (have 30-40 landing pages) get 7x more leads than those that don’t (1-5 landing pages).
Helpful Tips
Google Updates Article Structured Data Guidance
Google updated the documentation for the Article structured data which supports Article, NewsArticle, and BlogPosting Schema types.
The updated guidelines affect the headline property to make it conform with the guidance on title elements and title links.
Why I care: The removal of the 110-character limit for the headline property in the article structure creates more opportunities for specifics and details. The clearer you are with your titles and headline the more you increase your chance of sending traffic to the website.
Sitelinks: What Are They & How Do You Get Them
There are a lot of dynamics that impact what appears on Google’s search engine results pages (SERPs).
In the current way that Google describes search results, SERPs can include text results, visual results, rich elements, exploration features, and more.
Why I care: The larger the space and more real estate you can own in the SERPs, the better your chances of gaining the clicks and website traffic that you want from your target audience.
Create Clear Communication By Speaking The Same Project Language
Learn four ways to introduce a common project vocabulary in your freelance business so you can better communicate and collaborate with clients.
Why I care: Despite being the expert you have to make sure that your clients understand what it is that you're saying. Acronyms and tech talk seem like they would make you seem smart but what it's really doing is making your client question themselves and you.
The ability to explain things in a way that your audience will understand is marketing gold and will help make for a smooth process with your project.
Marketing Strategies
Finding the Balance Between Offline & Digital Marketing – 3 Tips to Ensure a Healthy Marketing Mix
Digital marketing has taken the world by storm, but offline marketing still has some value to offer. The key is to find a balance between the two.
Why I care: Offline marketing is not dead. In fact, it’s never been more alive. The surge in digital marketing has brought enormous competition into the digital media market, which in turn drives up advertising costs. This is driving more operationally sound marketers to continue to invest in offline to balance out a saturated digital market.
How to write a blog post that wins in 10 steps
To give yourself the best chance at writing incredible, results-getting blog posts, make sure to follow these steps.
Why I care: The struggle to stay consistent with blog articles is a real thing. Writing successful, impactful articles is a whole other concern. This article looks to alleviate some of the anxiety by providing 10 steps that you can follow for better results.
Search Engine Optimization/SEO
Keyword Mapping: A Beginner's Guide
Keyword mapping is the process of assigning a keyword to each page. Pages and keywords are also arranged in groups of keyword clusters.
Why I care: keyword mapping matters because Google is getting better and better at understanding search intent and the relevant subtopics needed to meet search intent.
Work on your keyword mapping and make it clear to Google which page they should rank for a target keyword
Is your SEO performance a dumpster fire? Here’s how to salvage it
A failing SEO strategy can happen to the best of us. There’s no doubt it’s disheartening when your competitors are all miles ahead of you and your business isn’t bringing in new leads.
Why I care: Jockeying for a ranking position is an ongoing process in SEO. If you're not seeing consistent results it can feel like it's not worth the effort. This article helps to address measures that can be taken to help get your strategy and ranking headed in the right direction
Consultation
Get Strategy And Implementation Support For Your Business
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If you’d like to talk more about this strategy or explore how I can help you gain the clarity you need to take action with confidence, hit reply or click on the link, and let’s get a free consultation scheduled