The Helpful Tips Edition  January 3rd 2023

How To Target Multiple Cities Without Hurting Your SEO

Businesses with multiple locations in different cities can still reap the benefits of local search. Here's how. Follow the instructions and you’ll rank in searches of all your locales before you know it. Ready to get started?

Why I care: The risk of getting your SEO strategy wrong can not only cost money but the time it takes to undo what was done. Whether you're the owner of multiple locations or helping them to get found. Here is an article and strategies for getting a good placement and found in different locations.

How to set up a Google Ads account

Getting started with Google Ads is a bit more complex than it used to be. This guide walks you through the initial steps of account setup.

Why I care: There are more and more entrepreneurs looking to branch out into paid advertising but paying a 3rd party to manage the campaigns would eat through their marketing budget.

I'm sharing this article to help guide SMBs through the process of setting up their Google Ads account. My goal is to help make sure if they're going to take the step the start on the right foot.

How to Avoid Getting Fooled By Readability Tools

Don’t be fooled by readability tools. Here’s everything you need to know to use them to create high-quality content.

Why I care: Readability tools surmise how easy your content is to read but the content is subjective to your audience. The most important aspect of content marketing is how well you know your audience. Your ability to speak in a way that uses their words and is reliable to them. Otherwise, they have no reason to feel that connection or the desire to engage.

ChatGPT: What Is It & How Can You Use It?

This is what ChatGPT is and why it may be the most important tool since modern search engines. OpenAI introduced a long-form question-answering AI called ChatGPT that answers complex questions conversationally. It’s a revolutionary technology because it’s trained to learn what humans mean when they ask a question.

Why I care: Like most new and shiny things trending there are people running to the next solution to their problems. While others are screaming bloody murder because they think it's going to run them out of a job.

The reality is that tools like this do serve a purpose but it is just that a specific purpose. Context is something that these tools cannot decipher. Humor and nuisance are still going to be things that require human input for personalization. These are helpful writing aids not a replacement for content writers and putting in the work of connecting with an audience in a meaningful way.

6 Best Content Calendar Templates To Use In 2023

Do you want to create great content consistently next year? Here are our top 6 content calendar templates to help you get started.

Why I care: Planning out your content ahead of time frees up time to focus on the day-to-day tasks. If you have to stop and think about what you're going to post from one day to the next. You're pulling yourself away from the focus of the day, and week.

When you plan out what you're content on the calendar you can keep track of Holidays and events that you can use to your benefit marketing and promoting your business. These 6 options will help you plan out and forecast when you'll make a push to engage with customers and why.

Facebook Adds Another Way to Facilitate Reels Creation in the App

Meta’s adding yet another way to get users to share Reels on Facebook – even if they don’t have their own video content to upload to the app.

Why I care: There are two audiences that this directly affects. This opens the door for more DIY social management for those that have the time and inclination to learn how to post. It also affects agencies, freelancers, and social media managers. Those getting paid to simplify the creation, posting, and scheduling of content for their clients.

The more the social platforms create ease of use improvements the more pressure it puts on agencies, freelancers, and social media managers. Pressure to add more value than taking work off of someone's plate.

How the TikTok algorithm works: Everything you need to know

We read TikTok’s creator guidelines and newsroom documentation, so you don’t have to. Learn the lowdown on TikTok and how brands can use it.

Why I care: TikTok has proven to be a strong enough competitive option for content creators and brands that it's changed the landscape of the industry. Opening the door for more leverage in the favor of content creators.

The next phase of transparency is removing the mystery behind how to use the platform for business and brand promotion. Putting pressure on Platforms like YouTube and Instagram to do the same. If your audience is in GenZ or younger this is a worthwhile read as it provides insights on how to reach your audience.

2023: The Year of Budgets

Setting goals is a task on plenty of to-do lists. Creating realistic goals that make a true difference to not only your life but your bottom line is something else

Why I care: I'm sharing this article because Joe did a great job of walking through reviewing the previous year's goal with honesty and accountability. While setting goals for this year that are not only doable but trackable. This is a chance to take a second or third look at your goals and make sure you're setting yourself up for success.