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Introduction
This Week In The Entrepreneurs Newsletter
This week You'll find articles focused on brand building, and strategies around staying engaged with your target audience.
We are seeing the cost of living and the cost of doing business going up. It is time to ensure you're protecting your business and forecasting. Winging it during a recession is a big risk and one that can be avoided.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- Use this SEO forecasting template to gain insights for 2023
- 5 Steps to Improve Lead Generation ROI
- The ROI of personalized experiences: Content measurements
- The 6 new privacy laws coming in 2023: What you need to know
- Twitter Implements New Rules Banning Links to Other Social Platforms
- How To Navigate The Lean Years
- Facebook: A content marketing guide
- 17 Awesome Examples Of Social Media Marketing
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Brand Building Strategies
Use this SEO forecasting template to gain insights for 2023
Learn how to use SEO forecasting to glean directional insights and set traffic expectations for the year ahead.
Why I care: Forecasting traffic and ways that you'll be able to gather insights are going to help with planning out the remaining quarters. As a marketing strategist and planner, I know you have to be able to look at the previous year's data and plan your strategies at least 3 months in advance.
This template will provide you with a framework for forecasting so that you're less reactive. You don't have to get ready if you stay ready.
5 Steps to Improve Lead Generation ROI
In modern days, you can't rely on 1 pipeline to generate and convert leads. Check out these 5 steps to actually improve lead generation ROI.
Why I care: We are in a time of increased competition. The cost of doing business ever increasing and living expenses are at an all-time high. You can't rely on one revenue stream and similarly on one lead generation source.
When you expand beyond one lead generation source. You open your business up to engaging with audiences in ways that close deals that keep the lights on and provide more stability.
The ROI of personalized experiences: Content measurements
Track the ROI of personalized content by looking at individual and incremental performance and using a multi-touch attribution model.
Why I care; Personalization is all the rage as a relationship-building strategy. Which is great and applauded by both marketing strategists and consumers. The next logical step is to identify the ROI of the effort being made to customize the customer experience.
Helpful Tips
The 6 new privacy laws coming in 2023: What you need to know
There are 6 new privacy laws going into effect in 2023. How should your privacy policies change to comply with these new laws?
Why I care If you're not staying on top of the privacy laws state-to-state and beyond you're setting your business up for a lawsuit. We've seen an increase in lawyers going after small businesses for quick-win lawsuits. Why not get out ahead of potential issues and get your website policies up-to-date?
Twitter Implements New Rules Banning Links to Other Social Platforms
“We recognize that many of our users are active on other social media platforms. However, we will no longer allow free promotion of certain social media platforms on Twitter.”
Why I care: The bio profile links could become an issue and potentially get you suspended or limit your ability to use your account. It is time to check your marketing strategy with Twitter and make sure that you've made the necessary adjustments.
How To Navigate The Lean Years
Things are Going to Get Tough Instead of writing a post about the upcoming (or already here)"recession," I thought I would go a bit broader and talk about how to navigate the lean years. Businesses of all sorts go into this time under a lot of stress.
In good times features become products and products become companies. In tough times companies become products and products become features.
Why I care: In times of recession and the cost of living going up while incomes remain the same. It is important to dial into customer relationships and add value. People remember who walked in when everyone else walked out. Who continued to sell instead of shifting the focus to adding to use cases and the shelf life of products and services.
Marketing Strategies
Facebook: A content marketing guide
Here's how to create a Facebook content plan that meshes well with your brand's overarching content marketing strategy.
Why I care: Facebook is still a useful resource for connecting with target audiences. It is important to put together a strategy that speaks more to who you are and why people should care. The human side of your marketing. What drives you and why.
17 Awesome Examples Of Social Media Marketing
Successful social media campaigns have one thing in common: They provide value to their audience. Here are 17 examples to inspire you.
Why I care: The struggle to compete and thrive for small business owners is a constant challenge. In most cases it's not a lack of quality products or services but how to reach the right audience.
Here are 17 solid examples of social media marketing strategies and campaigns that delivered great results. Where you may not be able to mimic it exactly you can take the parts that fit with your business and budget and implement it going forward.
Consultation
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
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