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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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This Week In The Entrepreneurs Newsletter
This week You'll find articles focused on providing helpful tips on strengthening your brand reputation and perception in markets. Potential roadblocks and ways to gain a competitive advantage.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- Social media ad spend vulnerable as trust declines further, survey finds
- What Is Online Reputation Management (ORM)?
- 5 Great Value Proposition Examples & Why They Work
- 7 Consumer Behavior Trends Marketers Are Watching
- After the content audit: 7 steps for improving content
- Twitter Shares Mock-Ups of Longer Tweets and How They Would Look In-Stream
- 2023, the year of SEO: why brands are leaning in and how to prepare
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Social media ad spend vulnerable as trust declines further, survey finds
Advertisers won’t be giving up on social media anytime soon. Despite its many well-documented problems with privacy, ownership, and its effect on public discourse, the platforms offer hard-to-ignore engagement and reach, especially when it comes to targeting Gen Z.
Why I care: 60% report they are attempting to combat consumer privacy issues and cookie deprecation by prioritizing contextual targeting, which uses keywords, website content, and other metadata to serve consumers' relevant ads.
Brand Building Strategies
What Is Online Reputation Management (ORM)?
First impressions last. Gain more control over your brand's narrative by getting ahead of issues and monitoring mentions online.
Why I care: These days, everyone has an opinion on just about everything, and customers are savvy enough to know when a brand is being genuine, and when it’s hiding an ugly truth.
If your business is hit by a negative review or unfavorable media attention, it can feel like the end of the road.
5 Great Value Proposition Examples & Why They Work
How does your business differentiate from the competition? Why should customers choose you? The answer to these questions should be the root of all your marketing.
Why I care: Arguably the most important part of any business’s marketing messaging, many business owners and marketers struggle to define their value proposition.
7 Consumer Behavior Trends Marketers Are Watching
In a year of unpredictability, consumer behavior managed to show some clear trends. Here are some important behavior trends brands should know.
Why I care: Keeping track of the trends and patterns of your target audience and industry keeps you agile. Allowing brands to be more proactive instead of reactive. Scrambling to get what's left of audiences.
After the content audit: 7 steps for improving content
A content audit is only useful if you take action on your findings. Take these post-audit steps to boost your content marketing efforts.
Why I care; You can greatly expand your content marketing campaign and boost your business outcomes by aligning these goals and acting on information in your content audit.
Twitter Shares Mock-Ups of Longer Tweets and How They Would Look In-Stream
Recently, Twitter designer Andrea Conway shared some mock-ups of how longer tweets may look in-stream, and how the process could work, if/when implemented.
Why I care: Longer text is another area of focus, with Musk also telling users that longer tweets – potentially up to 4,000 characters – are coming soon. Making it easier for tweets to cover a brand's message without daisy-chaining multiple posts together.
Search Engine Optimization/SEO
2023, the year of SEO: why brands are leaning in and how to prepare
Powerful brands plan to capitalize on opportunities now and prepare for future growth to endure the economic conditions in 2023.
Why I care: Incorporating organic search into the digital strategy offers rich rewards – both in terms of cost efficiency and improved brand equity – that can contribute to an entire organization.
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
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