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This Week In The Entrepreneurs Newsletter
This week You'll find articles focused on strategies that can be applied to boost brand awareness and audience engagement.
As we start to wind down for the year and the Holidays kick in. It's a great time to start evaluating what you have in place vs. what you should consider adding to the mix.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- 10 Remarketing Lists To Boost PPC Performance
- 6 Ways The Discovery Process Boosts Business
- The Future of Digital Marketing: Predictions for 2023 and Beyond
- Social Media Content Strategy: From Start To Finish
- How to create long-form content that ranks, gets read, and converts
- Doorway pages: An SEO deep dive
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10 Remarketing Lists To Boost PPC Performance
Remarketing Lists for Search Ads (RLSAs) are a powerful tool and vital for PPC success. Read on for 10 ways to incorporate into your campaigns.
Why I care: With the looming, inevitable privacy updates coming to advertising, remarketing lists are a vital part of any PPC strategy.
Brand Building Strategies
6 Ways The Discovery Process Boosts Business
Is your discovery process not delivering the results you want? Ben from Uprise Digital is here with his advice on how to create a more valuable discovery phase.
Why I care: Your discovery process will dictate not only the end results but the experience as a whole. The ideal is for it to be an enjoyable experience that doesn't over or underwhelm. A solid discovery process can also set the expectations to ensure you keep things from going off the rails.
The Future of Digital Marketing: Predictions for 2023 and Beyond
Expect the unexpected and read up on predictions about the future of digital marketing. Here’s the biggest trends we expect to see in 2023.
Why I care: If you're not working to stay ahead of the curve and anticipate marketing trends. You run the risk of being reactive and missing out on the initial gains attached to them.
When trying to compete in a market it's best to stay on top of the trends and decipher which best fits your business and will resonate with your audience. That's an edge that serves as a key differentiator between you and your competitors.
Social Media Content Strategy: From Start To Finish
For brands without a social media plan, here's your strategy to bookmark. Create social media posts, publish them, and track your results efficiently.
Why I care: You'll hear plenty of people say you've gotta be on social media. What you don't get clear answers on are effective strategies or how to monitor the landscape of the ever-evolving platforms.
This article provides a start-to-finish strategy that can help you establish an online presence and identify what to monitor in the results.
How to create long-form content that ranks, gets read and converts
Creating in-depth content is time-consuming and resource-intensive. Here's a guide to ensure your long-form content efforts pay off.
Why I care: When operating on a budget getting your long-form content right is a great way to rank well and drive organic traffic to your website. It's also a great way to build up your authority in a niche.
Search Engine Optimization/SEO
Doorway pages: An SEO deep dive
Downplaying doorway pages can get you dinged. Here's how doorway pages emerged, what Google thinks of them, and tips to avoid penalties.
Why I care: Doorway sites or pages created to rank for specific, similar search queries. They lead users to intermediate pages that are not as useful as the final destination. They pull away from quality content that decreases clicks and instead baits search engines into sharing top-of-funnel content that doesn't directly answer the searcher's questions or needs.
This matters because while it may seem like an effective way to get someone to your website. It is a short-term strategy with long-term effects. Getting dinged by search engines for bringing down their quality can cost you more than just that initial search ranking.
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
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