Just In Case It's Needed
Let's Get You Setup The Right Way
Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
Here are the whitelisting instructions to ensure you're able to receive the newsletter.
Introduction
This Week In The Entrepreneurs Newsletter
This week You'll find articles focused on providing helpful tips on strengthening your brand and position in the market. Potential roadblocks and ways to gain a competitive advantage.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- Google is giving users greater control over what ads they see
- How marketers can take steps toward greater personalization
- Microsoft Makes 3 Predictions For PPC Trends In The New Year
- Study finds ad effectiveness does not decline over time
- 12 Powerful Email Marketing Tips You Need to Know
- 11 Content Marketing Optimizations You Need To Try Today
- Biggest Challenges Facing SEO In 2023
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
Google is giving users greater control over what ads they see
Consumers on Google will soon get more control over the advertising they see. This via the new My Ad Center feature which the search-engine giant unveiled its annual I/O Summit event yesterday.
Why I care My Ad Center is supposed to let users like, share or block any ad across selected Google properties. They’ll also be able to find out who paid for the ad, and why they, specifically, were targeted with it.
This new option has the potential to make or break paid advertising campaigns. As well as educate target audiences on what the brands targeting them are thinking. Purpose and relevancy is going to become more and more important in the days to come.
Brand Building Strategies
How marketers can take steps toward greater personalization
Most brands know personalization is imperative, but many rush the process. Here's how marketers can scale these efforts methodically.
Why I care: Personalization is only as effective as the data and process it's built on. A rush to rollout can garner less of a return on investment. Assessing personalization readiness and proper segmentation based on goals can win the personalization day for brands.
Microsoft Makes 3 Predictions For PPC Trends In The New Year
Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly.
Why I care: This is the time to do your prep work for ad campaigns. Planning is the foundation of any successful campaign. It can directly affect your return on investment. Knowing which categories are being predicted as top of mind will help you with those planning strategies.
Helpful Tips
Study finds ad effectiveness does not decline over time
Older campaigns and intellectual property (IP) may be a brand’s “greatest and most neglected assets”, according to research from System1.
Why I care: The age of the ad matters less than how the marketer uses it. A marketing strategy that provides relevant video and display ads that bring value. Will not see a significant drop off in ad effectiveness.
12 Powerful Email Marketing Tips You Need to Know
When it comes to email marketing, there's a lot to consider. We've got you covered with these top 12 email marketing tips.
Why I care: Email marketing is one of the most effective ways of converting prospects into customers/clients and then into brand champions. People that self-qualify themselves as interested by sharing their email addresses should be a priority in your marketing strategy.
The 12 email marketing tips will help you put a strategy together that can build up your brand and bring consistent results that you can count on.
Marketing Strategies
11 Content Marketing Optimizations You Need To Try Today
Content marketing optimizations are the secret to ranking well and driving traffic. Here’s 11 techniques you need to try today!
Why I care: Through optimizing your content, you provide valuable information to both readers and search engines, ultimately heightening your chances of creating top-ranking content.
Top-ranking content that cuts back on marketing budgets through paid advertising and focuses more on generating organic traffic with self-qualifying prospects.
Search Engine Optimization/SEO
Biggest Challenges Facing SEO In 2023
Our State of SEO report finds machine learning & AI, Google updates, and third-party cookie deprecation are the greatest expected shifts in SEO in 2023.
Why I care: December is more than just closing out the year. It's planning for the upcoming challenges and strategies to hit the ground running in the New Year. By staying up-to-date with the challenges you can ensure you don't fall behind using dated strategies or pay third parties for implementing them.
Consultation
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Majority Media partners with new and existing businesses. It starts with an evaluation and ends with a customized strategy based on your goals, budget, and timeline.