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Introduction
This Week In The Entrepreneurs Newsletter
This week You'll find articles focused on revenue-generating strategies on a budget. Workarounds that help small businesses compete in their market.
As we start to wind down for the year and the Holidays kick in. It's a great time to start evaluating what you have in place vs. what you should consider adding to the mix.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- Google Makes It Easier To Get Products In The Shopping Tab
- How To Bypass Big Brands Bidding Up Your Terms
- Optimizing the online experience for disabilities improves all customer's accessibility
- 26 Cheat Sheets Every Successful Digital Marketer Needs
- Why Bulk Content Creating For Social Media Saves You Time
- 11 Digital Marketing Trends to Grow Your Business Today
- 7 Ways To Improve Local SEO & Attract New Business
- 15 ways to secure your WordPress site
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
Google Makes It Easier To Get Products In The Shopping Tab
Google is updating Search Console with a feature that simplifies listing products in the Google Search shopping tab.
Why I care: Building awareness for your brand and driving traffic to your online store is critical to growth and profitability. Finding ways to do it on a budget is a way of evening the scales and competing against brands with deeper pockets.
How To Bypass Big Brands Bidding Up Your Terms
Do you struggle with big brands bidding up terms that you target for paid search ads? Find out what to do to reach your customers
Why I care: Nothing is more frustrating than having your best terms hijacked by competitors. The holiday season is especially prone to this, as brands scramble to own market share. identifying a workaround to stay competitive is going to mean the difference between closing the year strong and trying to get what's left over from the brands outbidding you.
Brand Building Strategies
Optimizing the online experience for disabilities improves it for all customers accessibility
What if I told you there’s a huge, under-served consumer group that you can market to in such a way that it will improve all your marketing? Bet you’d be pretty interested. Good news: There is. And, if that’s not incentive enough, failing to address their needs could get you sued under a major federal law.
Why I care: 43% of people with disabilities abandoned an online purchase because of accessibility issues.
That consumer group is people with disabilities. More than a quarter (26%) of adults in the United States have some type of disability. Their annual disposable income is nearly $500 billion. In the U.K. 22% of the total population have a disability. They and their families are a $288 billion market, according to We Are Purple, a U.K. non-profit supporting people with disabilities. Globally, disabled people, on their own, have $1.15 trillion in annual disposable income, according to the same report.
Helpful Tips
26 Cheat Sheets Every Successful Digital Marketer Needs
Easy-to-use cheat sheets and checklists for content marketing, SEO, social media, analytics, PPC, email marketing, and inbound marketing.
Why I care: This list of digital marketing cheat sheets can help DIYers whether you're early stage or longer running existing businesses. The goal is to share strategies that allow marketers to engage with their audience.
Why Bulk Content Creating For Social Media Saves You Time
Simply put, the process of bulk content production is when you come up with a range of ideas for your social media platforms and produce the content, captions, hashtags, and schedule for a period of time.
Why I care: One of the main deterrents for social media strategies is how much time it takes to put them together. This article speaks to creating content in bulk to cut down on the time away from your day-to-day responsibilities for the business as DIYers.
Marketing Strategies
11 Digital Marketing Trends to Grow Your Business Today
Follow these 11 digital marketing trends to outshine your competitors, build lasting connections with customers, and win more leads and sales.
Why I care: Marketers have been forced into survival mode to keep their businesses afloat, leaning into digital marketing trends and seeking other untapped potential.
The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly and get creative. Despite the turmoil, many businesses remain optimistic.
Search Engine Optimization/SEO
7 Ways To Improve Local SEO & Attract New Business
Find out the key ways to improve visibility for your business through local SEO. Win new customers and improve your brand in the local SERPs with these seven tips.
Why I care: Local SEO is a driving force for foot traffic but also online purchases for small local businesses. Online options expand the reach of businesses to outer areas with equal interest in products and services. Foot traffic justifies the cost of brick-and-mortar locations, employees, and day-to-day costs.
WordPress
15 ways to secure your WordPress site
Protect your WordPress website from harmful cyber attacks. Follow these tips to keep hackers at bay and secure your SEO performance.
Why I care: Website security is often overlooked. However, site security is essential for SEO and digital marketing.WordPress is the most popular content management system (CMS), powering millions of websites.
However, WordPress sites are also susceptible to attack. Taking preventative measures can not only help you protect your investment in your website but your business as a whole.
Consultation
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Majority Media partners with new and existing businesses. It starts with an evaluation and ends with a customized strategy based on your goals, budget, and timeline.