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Introduction
This Week In The Entrepreneurs Newsletter
This week You'll find articles focused on providing helpful tips on strengthening your brand and position in the market.
As we start to wind down for the year and the Holidays kick in. It's a great time to start evaluating what you have in place vs. what you should consider adding to the mix.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- Google Analytics just introduced a new suggested audience
- Marketers make identity solutions an urgent priority
- YouTube is testing shopping and affiliate features in Shorts
- Premature Optimization is a Timing Mistake
- 12 Reasons Your Website Can Have A High Bounce Rate
- LinkedIn + GitHub Launch 40+ Free Courses
- 16 AI-powered writing tools and how to make best use of them
- The MIG Content Writing Process: Quality Content at Scale
- How to reliably predict SEO success before publishing content
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
Google Analytics just introduced a new suggested audience
There are currently about 18 suggested audiences available in GA4 properties. The new suggested audience is called “7-day unnotified users.” These are app users who have not been reached via push notification.
Why I care: Suggested audiences help advertisers easily add audience segments for the industry categories you use the most. Test different segments and most importantly, start setting up GA4 now before it sunsets in July 2023.
Brand Building Strategies
Marketers make identity solutions an urgent priority
Despite Google’s continuing delay in deprecating third-party cookies, marketers now regard evaluating identity solutions as an urgent priority. Publishers are feeling the pressure, too.
Why I care: I've been beating the prepare for securing your own first-party data for a while now. This is an opportunity to take ownership and become smarter more strategic marketers. Marketers who aren't beholden to third-party partners. Telling them who their audience is and why they should care.
YouTube is testing shopping and affiliate features in Shorts
YouTube is testing a shopping feature on Shorts with eligible creators in the United States who are currently piloting the ability to tag products from their own stores.
Why I care: The shopping feature can not only be a win for eCommerce brands looking to drive traffic to their websites. But Influencers and content creators as new options to expand their revenue-generating capabilities.
Helpful Tips
Premature Optimization is a Timing Mistake
In the end, your success or failure is a combination of what you control (your decision-making) and what you don't (timing). Most people aren't really great at decision-making. But that's something you can get better at. So let's move to the harder dynamic that we can't control – and that's timing.
Why I care: I'm all for being proactive instead of reactive. But getting too far ahead of yourself can be equally if not more detrimental to a business.
Once you realize that the cost of doing something includes not only the cost of the effort but also the cost of what you missed out (how you could have applied the same effort for a different result), you start to see why solving potential future problems isn't the best use of your current context.
12 Reasons Your Website Can Have A High Bounce Rate
Do you have a high bounce rate? Find out what's causing your high bounce rate, and get tips for fixing a high bounce rate.
Why I care: A high bounce rate couldn't not only be costing you business. It can compromise your ranking value and perception to search engines.
Not identifying the issue it can hurt a business in more than just the revenue you missed out on. It can force your hand into paid advertising to balance out the results.
LinkedIn + GitHub Launch 40+ Free Courses
LinkedIn and GitHub are partnering to release over 40 software development courses, all free until March 2023.
Why I care: Free coding and programming training is a chance to level up skillsets during a time when people are either looking for work or a way to build on their authority. In the days of specialists realizing they need to broaden their skill sets. This is a great time to add value and experience.
Products & Services
16 AI-powered writing tools and how to make best use of them
We looked at the 16 most popular AI-powered writing tools. Here's what you need to know about using them to create content.
Why I care: Similar to website builders AI-Powered writing tools are taking off in popularity with DIYers and people looking to cut costs.
The question remains can they truly replace copywriters? I don't think so but I do believe they provide a starting point with content. Brainstorming and coming up with ideas to have crafted and molded into effective content. Here are 16 AI-powered tools that you can check out for yourself.
Marketing Strategies
The MIG Content Writing Process: Quality Content at Scale
Here's a behind-the-scenes look at Marketing Insider Group's content writing process, and how you can use it to create great content at scale.
Why I care: Most people are okay with sharing the "what" but rarely the "how" they deliver great results. The secret sauce is reserved for paying clients.
The framework shared in this article sheds light on best practices for creating quality content at scale. Instead of one-offs. Why not create a system that allows you to strategically plan out your content and tell a story worth telling to your audience?
Search Engine Optimization/SEO
How to reliably predict SEO success before publishing content
Use this five-step framework to help de-risk SEO and content planning and ensure you're focusing on what most likely will produce results.
Why I care: This article takes a deeper dive into SEO and predictive optimizations. When you start with the right foundation. It makes it easier to temper expectations, reduce risks and get a better forecast for the ROI for your time and effort.
This is also useful for those businesses that outsource their SEO services. When you are aware of strategies and techniques you can ask better questions. There are so many businesses that outsource their SEO without having a clear idea of what's being done and why.
Consultation
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