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This Week In The Entrepreneurs Newsletter
This week You'll find articles focused on providing helpful tips on strategic ways to stay relevant during the Holiday season and mistakes to avoid.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- Google Shopping Free Listings: An In-Depth Guide
- Industry News Doesn't Have To Be Boring: 5 Lessons For Niche Content
- Podcasts are now a top channel for B2B Marketing
- Link Building: Reduce The Risk, Maximize The Reward
- 7 tips for a holiday-ready social media strategy
- The Top 7 Content Marketing Mistakes You Need To Stop Doing Today
- Google Adds New Ad Frequency Capping Options to YouTube Campaigns
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Google Shopping Free Listings: An In-Depth Guide
Reach a huge audience of highly-motivated customers for free on Google Shopping. Learn what it is, how it works, and why it's important.
Why I care: This serves as a way for eCommerce websites to increase their exposure and brand awareness without burning through your budget. Serving a nice loophole that allows business owners to compete with brands with bigger ad spend budgets
Brand Building Strategies
Industry News Doesn't Have To Be Boring: 5 Lessons For Niche Content
Niche or industry news doesn't have to be boring! Here are 5 lessons learned from creating content around real estate portal companies.
Why I care: It's hard to build your authority and brand awareness if people can't get through your content. Just because it feels routine to you doesn't mean it should feel the same for your audience.
This article shares tips and tricks that you can implement to add a bit more flavor into that bland content and help you get more engaged readers.
Podcasts now a top channel for B2B marketing
B2B podcasts don't need a big audience to be a success. Also, they are perfect for repurposing content like blog posts, white papers, etc.
Why I care: Podcasts are now a top channel for B2B content, with 43% of decision-makers saying they use them to get business-related content, according to a new study. That puts them into a tie with email newsletters, webinars, and social media as the most preferred channels for buyers.
Link Building: Reduce The Risk, Maximize The Reward
Master the art of link building. Learn the do's and don'ts of link development tactics so you won't risk your site’s rankings.
Why I care: In this guide, Using link building as part of your SEO strategy can be a roll of the dice. Baker also looks at the positive side and explores whether these tactics can be used effectively to improve search visibility, brand awareness, or reputation.
7 tips for a holiday-ready social media strategy
Ensure your social posts cut through the noise during the holiday season. Maintain visibility and keep your audience engaged with these tips.
Why I care: We're entering the how did I end up with 100 emails season. Feeds start to get flooded with sales and offers. If you want to get people to stop and pay attention. It's going to require more than just posting and moving on to the next thing on your to-do list.
Be the difference to see the difference is my motto when we get to the Holiday season. There are so many businesses trying to make up for slow months earlier in the year. You have to stand out in other ways beyond offering a sale.
The Top 7 Content Marketing Mistakes You Need To Stop Doing Today
Careless content marketing mistakes are costing businesses more than their monthly budget. Here are insider tips on how to avoid them.
Why I care: Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease its probability of sales by 40%.
Google Adds New Ad Frequency Capping Options to YouTube Campaigns
As more people spend more time watching YouTube, especially on their home TV sets, frequency capping has become a bigger consideration – because seeing the same ad over and over again is just annoying, and can hurt brand reputation and impact.
Why I care: If you're not rotating your ads as an advertiser. You're asking for people to tune you out after the first few times in the rotation. As a media planner and strategist, I've watched numbers free fall with campaigns with limited creative exchanges.
The easier these platforms become for people who don't know what to watch out for. Easier it becomes to separate them from their money and receive no ROI. As a solopreneur or SMB running set-it-and-forget-it campaigns. You can burn through your budget providing bad audience experiences. Why pay to irritate people if your goal is to win them over?
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