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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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This Week In The Entrepreneurs Newsletter
This week You'll find articles focused on providing helpful tips and backend strategies. Helping you grow your business strategically on a budget.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- The Dangers of 'Now What' Marketing
- How To Unleash The Power Of Pre-Outreach Strategy
- GA4 gets a new homepage experience, 5 new features
- How To Create A Custom 404 Page In WordPress
- How to Get Your WordPress Site Into Google Discover (8 Tips)
- Why agencies must be transparent with clients
- 32 Predictions for Social Media Marketing in 2023
- Yes, Organic Search Rankings Are Important!
- Anchor Text: What Is It & How To Optimize It?
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Questions Business Owner Are Asking
The Dangers of 'Now What' Marketing
Now What marketing is when you go with a marketing strategy that doesn’t produce results. Leaving business owners to ask “Now What?”. ‘Now What do I do?’ ‘How do I fix this?’ This is how the conversation typically goes after things go sideways.
Why I care; Now What marketing is the strategy that business owners seek out in angst. Angst as they approach the end of the budget and window of opportunity to generate revenue.
The Hail Mary of marketing. One that seeks to turn back the clock and increase the ROI (Return on investment) of failed strategies.
Brand Building Strategies
How To Unleash The Power Of Pre-Outreach Strategy
Generating exposure for your content starts long before you hit publish. Here’s what you need to know to build a successful pre-outreach strategy.
Why I care: Pre-Outreach goes by many names but the strategy is still the same. Let people know what you're working on and the results that they can expect leading up to rolling it out.
Sadly the best-kept secret remains a secret. The lives you hoped to change with your solution and offerings don't get to have the experience that you intended. Simply because they don't know you're out there.
GA4 gets new homepage experience, 5 new features
Google has just unveiled several new Google Analytics 4 (GA4) updates, including a new homepage experience, real-time behavioral modeling reports, and custom channel grouping.
Why I care: There are two ways to look at the pushback of the dates.
- Google is doing its level best to not lose people who are holding out until the very last minute to switch over to GA4.
- Those that take the time to set up GA4 in advance of universal being sunsetted will have months and months of data worth of a lead in their marketing and advertising strategies.
Why I care: During the pandemic, there was a serious spike in the number of entrepreneurs who started their businesses and created websites. Unfortunately, most weren't informed of the necessities of the business and website basics. Leaving them vulnerable to potential issues.
If you're not sharing that you're collecting data you're running the risk of some hefty fines and potential lawsuits.
How To Create A Custom 404 Page In WordPress
Avoid frustrating your users with 404 pages when creating a custom 404 page on WordPress is easier than ever. Here are several ways to do it.
Why I care: You know the saying 404's happen. Okay well maybe it's not really a saying but it is true. Why not make the most of it with a custom page that helps direct people to a better visitor experience?
How to Get Your WordPress Site Into Google Discover (8 Tips)
Google Discover offers a unique way for users to uncover new content. Getting your site to appear in the Discover section can skyrocket your organic traffic. However, many website owners are not sure how to get started.
Why I care: By getting your website added to Google Discover you can pre-empt searches. Showing up on personalized feeds based on interests, hobbies, and topics your audience may follow.
Google Discover uses your past web searches, location history and settings, and your activity across different Google platforms to automatically generate a mobile feed.
Why agencies must be transparent with clients
Digital marketing is plagued with stories of poor communication. Here's why you shouldn't wait for clients to ask where their money is going.
Why I care: Transparency is the key to longevity and client retention. While there are clients that don't read and or understand the ins and outs of the work that's being done on their behalf. What they do understand is dips in results and a lack of a clear answer on why.
When you're transparent with your client and educate them on the work that's being done. Trends in the industry, etc. They're not taken by surprise when shifts take place. You increase your chances as an agency or freelancer to turn things around.
32 Predictions for Social Media Marketing in 2023
What's coming next in the world of social media marketing? Here are our predictions for the next 12 months.
Why I care: When it comes to social media strategies it is better to be at the forefront. Risking reacting to trends in real-time requires an agile approach. One that could directly contradict what you currently have in place.
Taking note of changes and pivots with social media platforms can help point you in the direction of winning strategies. Strategies that help you get the engagement you're seeking and hit larger goals.
Search Engine Optimization/SEO
Yes, Organic Search Rankings Are Important!
Getting views on the content you publish for your website isn’t exactly the easiest thing to accomplish. It’s really easy to throw money at paid advertising to bolster your impressions on your content marketing efforts, even if it does hurt to see a chunk of your marketing budget disappear.
Why I care: As much as this may be the go-to for larger businesses with deeper pockets. Small & mid-size businesses can easily go under with that approach if it doesn't pan out.
Organic traffic and ranking well in organic searches is the solution for those that want to even the playing field without blowing through their budget in the process.
Sufficed to say ranking well for organic traffic is more sustainable and reliable when it comes to getting prospects to qualify themselves because they're searching for solutions and self-identifying themselves as a person in need of your solution.
Anchor Text: What Is It & How To Optimize It?
Don't overlook the importance of anchor text. Discover the different types and recommendations for best SEO practices in this beginner-friendly guide.
Why I care: This article will give you an overview of everything you need to know about anchor text, from best practices to what not to do. It still serves as a ranking factor and helpful guide to searchers sot here's value in it.
Do You Have Any Questions Or Need Help?
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