Google has just unveiled several new Google Analytics 4 (GA4) updates, including a new homepage experience, real-time behavioral modeling reports, and custom channel grouping.
Why I care: There are two ways to look at the pushback of the dates.
- Google is doing its level best to not lose people who are holding out until the very last minute to switch over to GA4.
- Those that take the time to set up GA4 in advance of universal being sunsetted will have months and months of data worth of a lead in their marketing and advertising strategies.
Why I care: During the pandemic, there was a serious spike in the number of entrepreneurs who started their businesses and created websites. Unfortunately, most weren't informed of the necessities of the business and website basics. Leaving them vulnerable to potential issues.
If you're not sharing that you're collecting data you're running the risk of some hefty fines and potential lawsuits.
Avoid frustrating your users with 404 pages when creating a custom 404 page on WordPress is easier than ever. Here are several ways to do it.
Why I care: You know the saying 404's happen. Okay well maybe it's not really a saying but it is true. Why not make the most of it with a custom page that helps direct people to a better visitor experience?
Google Discover offers a unique way for users to uncover new content. Getting your site to appear in the Discover section can skyrocket your organic traffic. However, many website owners are not sure how to get started.
Why I care: By getting your website added to Google Discover you can pre-empt searches. Showing up on personalized feeds based on interests, hobbies, and topics your audience may follow.
Google Discover uses your past web searches, location history and settings, and your activity across different Google platforms to automatically generate a mobile feed.
Digital marketing is plagued with stories of poor communication. Here's why you shouldn't wait for clients to ask where their money is going.
Why I care: Transparency is the key to longevity and client retention. While there are clients that don't read and or understand the ins and outs of the work that's being done on their behalf. What they do understand is dips in results and a lack of a clear answer on why.
When you're transparent with your client and educate them on the work that's being done. Trends in the industry, etc. They're not taken by surprise when shifts take place. You increase your chances as an agency or freelancer to turn things around.
What's coming next in the world of social media marketing? Here are our predictions for the next 12 months.
Why I care: When it comes to social media strategies it is better to be at the forefront. Risking reacting to trends in real-time requires an agile approach. One that could directly contradict what you currently have in place.
Taking note of changes and pivots with social media platforms can help point you in the direction of winning strategies. Strategies that help you get the engagement you're seeking and hit larger goals.