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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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This Week In The Entrepreneurs Newsletter
This week You'll find articles focused on providing strategies to grow your business strategically. As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- Google Display Ads Get More Personal With New Targeting Technology
- Stop Trying To Scale Before You’re Ready
- 12 Financial Tips To Keep Your Freelance Business Cash Flow Positive
- 5 Marketing Tactics That Can Enhance Your ROI
- Research On 150,000 Product Queries Reveals Changes in Google SERPs
- 12 GA4 Expectations You Need To Have As It Replaces Universal Analytics
- How to Build a Content Management Workflow That Works
- WooCommerce SEO: The Definitive Guide for Your Online Store
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Google Display Ads Get More Personal With New Targeting Technology
Google creates a way for advertisers to deliver more personalized ads using first-party data.
Why I care: First-Party data doesn't get its due when it comes to the power it holds among SMBs. It has been so much easier to rely on the platforms, and service providers to supply you with target audience segments and insights.
You're doing yourself a disservice if you're not setting your business up to monitor first-party data. Adding it into your marketing strategy and using it to refine your brand messaging and marketing strategy.
Brand Building Strategies
Stop Trying To Scale Before You’re Ready
What are the things you need to have in place before you are ready to scale? I get requests all the time from people who are nowhere near ready to scale their business. In this episode, I’m going to outline the top 5 essentials to get in order before you even think of the word “scale.”
Why I care: You need consistent revenue because it's going to cost you money. In order to scale, you're probably going to have to make an investment that's uncomfortable.
12 Financial Tips To Keep Your Freelance Business Cash Flow Positive
A lot of freelancers are great at what they do but not so great at managing money. Here are 12 tips for achieving financial success with your freelance business.
Why I care: If you want to grow your business, you need money for sales and marketing. If you want to give back to your community, you need money to donate. If you are a freelancer, you need to make money to pay your bills and if you’re an agency, you need money to pay your overhead, pay your team, and reinvest back into the business.
5 Marketing Tactics That Can Enhance Your ROI
You want your marketing ROI to be as high as possible. That’s why you need to explore how to boost the effectiveness of your marketing tactics.
Why I care: Effective marketing isn't a foregone conclusion. It requires strategy and consistency in your implementation. If you're not getting a return on your investment of time and effort. It's time to rethink why you're doing it.
Research On 150,000 Product Queries Reveals Changes in Google SERPs
Review of 150,000 search queries uncovers changes in Google Search that represent opportunities for savvy eCommerce websites.
Why I care: In light of all the belt-tightening and budget restraints in a rough economic period. Finding ways to promote your products is at a premium.
While the focus is on apparel there is overlap for businesses that have physical products and imagery to match. This is a strategy worth looking into whether you're a marketing agency looking to ad value or an entrepreneur looking to gain some footing and compete in your market.
12 GA4 Expectations You Need To Have As It Replaces Universal Analytics
Learn what you need to know so you can manage expectations for your stakeholders when it comes to your new reports from Google Analytics 4.
Why I care: Whether you're managing reporting for your business or performing the task as a service for others. The goal remains the same. You have to set expectations and be able to deliver results. This article shares 12 expectations to lean into and why.
How to Build a Content Management Workflow That Works
From ideation to creation to distribution, content marketing can be overwhelming. Here's an easy-to-follow guide to building a content management workflow.
Why I care: Content marketing is an organic way for marketers to create owned assets and increase views through quality publishing and composition. Not to mention, less of the budget burned on traditional marketing efforts
Search Engine Optimization/SEO
WooCommerce SEO: The Definitive Guide for Your Online Store
Whether you’re in WooCommerce or undecided on a CMS and have SEO in mind, this article will help you either way. Discover its best practices here.
Why I care: For those entrepreneurs who want to have a website on WordPress and don't have the time to do their research on all the shopping cart options. WooCommerce is a go-to option.
Once that box is checked it comes down to how best to use it to help you drive in more sales and grow your brand. This article speaks to why you should care and the best practices to implement.
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
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