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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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Introduction
This week You'll find articles with a focus on operating on a budget and making the most of the marketing & ad spend for your business.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- 4 tips to get the most out of the Google Ads interface
- How to humanize the digital experience with first-party data
- How to enhance your ecommerce branding strategy with Google Trends
- Google prohibits incentivizing customers to remove or modify negative reviews
- Guerrilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
- Is Digital Marketing the Only Form of Marketing in 2023?
- Your guide to seasonal content marketing
- How do you use SEO to scale revenue and market share?
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
4 tips to get the most out of the Google Ads interface
Want to get only the most important insights from your Google Ads dashboards? Learn how to unlock hidden features in your account.
Why I care: The charts and tables in Google Ads provide an overwhelming amount of facts and data, but don’t distinguish between high and low importance. Instead, the interface jumbles everything together, often leaving out key information and focusing on the trivial.
In this article, you’ll learn how to turn that around.
Brand Building Strategies
How to humanize the digital experience with first-party data
Consumers trust us with their data because they value our brand. In return, we need to make their experience the best possible. Here's how.
Why I care: Now more than ever, we have the information and resources to humanize our virtual world, thanks to digital users themselves. First-party data is our greatest asset, and the digital experience can truly evolve when we put this invaluable data to great use.
How to enhance your ecommerce branding strategy with Google Trends
Sharpen your focus on your customer's needs for a next-level SEO strategy
Why I care: A successful digital marketing strategy grows through exploiting online visibility that results in conversion. Organic traffic and SEO generate the most leads in a digital marketing strategy, according to 61 percent of marketers using B2B initiatives.
Helpful Tips
Google prohibits incentivizing customers to remove or modify negative reviews
Now you can't offer incentives to ask people who left negative reviews to revise their reviews.
Why I care: It has always been frowned upon but with more of a crack down on it. Reputation management for your business and brand is more important than ever.
Guerrilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
1 fun, helpful, or entertaining piece of content can outperform all the copywriting for product web pages on why we were the best company to conduct surveys.
Why I care: Operating on a budget can feel like you're handicapped when competing with larger competitors. Helpful tips that you can use to level the playing field and grab marketing share are business-saving strategies.
Marketing Strategies
Is Digital Marketing the Only Form of Marketing in 2023?
Digital marketing is the keystone of any modern-day marketing campaign. With the emergence of SEO and social media, there’s never been a better time to be in the B2B space online. As exciting as it may be, digital marketing seems to have taken over as the king from traditional offline marketing efforts.
Why I care: There are still plenty of ways you can use offline marketing to generate leads for your business. In fact, using digital marketing and offline marketing in tandem is the best way to maximize lead generation and conversion rates in your prospects.
Your guide to seasonal content marketing
Are you in an industry where seasonality is a big factor? Here's how to create content for relevant time periods within your space.
Why I care: The holidays are right around the corner. If you haven't already started laying the groundwork for marketing and sales this will help get you started. Seasonal strategies are important for eCommerce and product-selling businesses.
Search Engine Optimization/SEO
How do you use SEO to scale revenue and market share?
SEO might not be the first method people generally consider of all the ways to start driving real growth and expanding a business. After all, SEO doesn’t directly make your online sales, right? Isn’t it just all about Google and showing up in position one? Is it just about vanity?
Why I care: SEO is your way forward to scaling your revenue and market share. You just need to work harder at it than ever before if you want to play the Google game and get audiences to find and buy from you.
So, SEO really can drive your business growth, and I’m going to show you five ways that you can use it to achieve that end.
Consultation
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Don't let the questions or concerns go unaddressed. The goal of this newsletter is to help you build up your business into a competitor in your market.