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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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This Week In The Entrepreneurs Newsletter
This week You'll find articles covering social advertising, analytics, and search engine & eCommerce owners/clients tips
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- Instagram's Removed In-Stream Video Ad Placements from its Advertising Options
- Do Manual Adjustments Still Make Sense With Automated Bidding?
- How to Build Your Brand With Instagram: 11 Tried-and-True Strategies
- How to Use Your CRM to Power Your Marketing
- Learn GA4: 17 Top Guides & Educational Resources
- Google Introduces Retail Search For Ecommerce Sites
- What marketers need to know about customer journey analytics tools
- Content Marketing Hacks to Increase Web Traffic and Leads
- Content Marketing for E-Commerce Brands: The A to Z Guide
- Mobile SEO: A Complete Guide [Ebook]
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Instagram's Removed In-Stream Video Ad Placements from its Advertising Options
Instagram’s taken another small step towards its next evolution, with ad partners now being informed that in-stream video ad placement is no longer available as an option in the app.
Why I care: Instagram’s currently testing a new, full-screen feed format, which would incorporate static posts, videos, Stories, and Reels into a singular content stream. When a Story appears as you scroll, it would be delineated by the frame indicators along the bottom of the UI, while video posts would play as you swipe by, much like TikTok’s presentation style.
Do Manual Adjustments Still Make Sense With Automated Bidding?
Manual bidding is the most straightforward: The advertiser sets the bid and uses bid adjustments to direct the budget toward or away from people, places, times, and devices.
Why I care: Advertisers can choose to use scripts to automate manual bidding, so it’s closer to the real-time bidding found in automated/smart bidding.
Brand Building Strategies
How to Build Your Brand With Instagram: 11 Tried-and-True Strategies
Want to build your brand on Instagram but not sure where to start? We've got you covered. Discover 11 tips that will help you grow your audience.
Why I care: Instagram serves as a great way to build brand awareness through digital imagery and video. It's ideal for product-driven businesses but service businesses can also benefit from exposure to the audience as well.
How to Use Your CRM to Power Your Marketing
When marketers combine their marketing with a powerful CRM, they can create great customer experiences. Learn how to put the tool at the center of your marketing strategy.
Why I care: If you want a complete picture of the customer journey, it's essential to connect your marketing efforts with the tool at the center of it all: your company’s trusty CRM.
Learn GA4: 17 Top Guides & Educational Resources
Ready to get Google Analytics 4 working on your site and keep your data organized and clean? These guides and videos can help.
Why I care: Twenty-five new features have been released in the two years since its announcement. What makes this a really unique time is that so many of us are starting from a position of discovery. Whether you’re new to Google Analytics or a seasoned analyst, there is something new to learn.
Google Introduces Retail Search For Ecommerce Sites
A new tool for eCommerce stores brings Google technology to on-site search, helping shoppers find more relevant results.
Why I care: Built with Google’s technologies that understand context and user intent, it is intended to help businesses improve on-site search and overall shopping experience.
Products & Services
What marketers need to know about customer journey analytics tools
Adopting a platform that gathers, visualizes, and analyzes data across all of your customer touchpoints can improve revenue and customer relationships.
Why I care: Great customer experiences are easier to imagine than to actually understand and deliver, however, which is why tools that help marketers analyze the customer journey — customer journey analytics (CJA) software — are finding a spot in businesses’ technology stacks.
Content Marketing Hacks to Increase Web Traffic and Leads
Ready to give your content strategy a boost? These 7 simple and effective content marketing hacks are the ways to do it.
Why I care: The truth is traditional content marketing tactics (like blogs) can’t always earn optimal results on their own in an increasingly competitive landscape. It’s great that more companies are using content marketing, but it also means that Google results pages are more crowded.
Simple content marketing hacks like the ones in this article can be the remedy to breathe new life into your content’s performance.
Content Marketing for E-Commerce Brands: The A to Z Guide
Successful content marketing for e-commerce isn't reserved for the big leagues. All you need is a strong strategy, action plan & expert tips.
Why I care: This article will show you real content marketing examples from well-known brands, and provide you with some actionable tips that you can use to build a better brand content strategy for your e-commerce business for the next year ahead.
Search Engine Optimization/SEO
Mobile SEO: A Complete Guide [Ebook]
Find practical solutions to common mobile-first pitfalls related to responsive design, page loading speed, page experience, and more.
Why I care: If you’re still optimizing your site for a desktop-only experience, you’re likely missing out on a lot of business opportunities.
So, optimizing your website for mobile could be a game-changer for your business.
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Don't let the questions or concerns go unaddressed. The goal of this newsletter is to help you build up your business into a competitor in your market.