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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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Introduction
This week in the Entrepreneurs Newsletter
This week you'll find articles that help you with your approach to interacting and attracting your audience.
Looking at how things have gone with the Black Friday & Cyber Monday promotions. There's room for improvement with communications and marketing for businesses. The Holiday season isn't just a time for gains financially. It is a time for learning and refining your business so you can be ever better in the New Year.
I hope everyone enjoyed their Thanksgiving here in the states! Thank you for subscribing and your interest in the articles being curated. I hope that you find them useful. If there are things you'd like to see more of or less of. Please don't hesitate to let me know. Your feedback matters.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- Campaign creation, search trends & performance insights explanations arrive on Google Ads mobile app
- How to Make an Ad: A 15-Step Guide
- How brands can build digital resilience
- Build trust, gain sales
- How To Fix 21 Content Creation Mistakes That Impact ROI
- Optimize Your Website for Lead Generation
- Creating value when content and experience are data-driven
- 6 tactics to rank better in Google Discover
- What’s the Ideal Blog Post Length for SEO?
- Building A Keyword Strategy For Comparison Content
If you have questions or struggles that you'd like to see covered. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
Campaign creation, search trends and performance insights explanations arrive on Google Ads mobile app
Advertisers can now create campaigns, review Search trends and view more explanations with performance insights in the Google Ads mobile app,
Why I care: The app feature will allow advertisers to monitor and make strategic decisions on the go. As a digital marketer, there's nothing scarier than stepping away from your computer and having a campaign take a turn for the worse. Especially when performing real-time bidding and making in-the-moment adjustments.
How to Make an Ad: A 15-Step Guide
Take a look at our comprehensive guide on how to make an ad, with tips ranging from conducting market research to developing creative assets.
Why I care: One of the common missteps is the rush to advertising without knowing how to set up and run a successful campaign. Be it a new business or an existing business looking to improve their results.
I'm sharing this article because it speaks to a system that you can follow to create and run ads successfully. It's not just putting something out there. There are steps that lead up to it and come after it.
Brand Building Strategies
How brands can build digital resilience
Brands are now forced to adapt to these new and ever-changing customer privacy regulations. They must take control of relationships by focusing on the optimization, resolution, and enrichment of their first-party data.
Why I care: I've been on my soapbox about doing the prep work for gathering your own first-party data. This is not only about becoming more self-reliant. It is also about increasing your customer experience. The better that you understand your target audience. The better you can share relevant information and share solutions that matter. When it matters.
Build trust, gain sales
The rules of the game are changing. Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). A brand can just go along with the rules. Or it can turn data privacy into a competitive advantage.
Consider this: about half of all Americans decided not to purchase a product or a service online because they were concerned their data would not be kept confidential. For brands, this is not a dead-end. It is an opportunity to build a relationship with that customer—based on trust. Allay the suspicions of that consumer and you may get their sale.
Why I care: Brand building is trust-building. When you remove the concerns it comes down to who has the best offer. When you're a small to mid-size business. You can lose business because larger competitors have more robust offerings. What they don't always have is trust.
Small to mid-size business owners' advantage is the more personal experience. The trust that you're not going to sell off their information to a third party that floods their inbox with things they never asked for. Playing to your strength can win more sales and brand loyalty. Leading to brand champions that send more people your way.
Helpful Tips
How To Fix 21 Content Creation Mistakes That Impact ROI
How you handle content creation has a serious impact on your ability to rank and convert. Avoid these 21 common errors for the best results.
Why I care: Content is such a pivotal part of establishing who you are as a business and brand. It is what speaks for you when you're not there to speak for yourself with prospects.
Content drives conversions and brand awareness. It helps add longevity to businesses and establishes differentiators between you and your competitors. I'm sharing this article to help entrepreneurs identify and correct mistakes that they may be making that could cost their business.
Optimize Your Website for Lead Generation
Your website is the window into your company’s services, values and capability. First impressions matter, and in the online world of 2022, your first chance to impress a client will most likely be on your very own website.
This is why your website must be optimized to capture and qualify potential leads. Lead generation is the first step towards sourcing prospects and opportunities while nurturing these relationships with the intent of turning prospects into clients, and clients into loyal brand advocates.
Why I care: The Holiday season sales tell quite the tale on who's set up for success and who's just trying to get in where they fit in. Black Friday, Cyber Monday. All of these emails and ads flood the internet and inboxes. Yet some do really well and others don't see a return on their efforts.
If your website isn't set up to move visitors through the customer journey in a way that feels seamless. You're not going to win the business you've paid to get to the site. It really is that simple. I'm sharing this article because it shares tips on how you can optimize your website for lead generation.
Marketing Strategies
Creating value when content and experience are data-driven
“The only way to drive revenue and drive acquisition, conversion, and retention is through remarkable customer experiences, so there’s got to be a commitment from the top,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive
Why I care: It is easy to get caught up in what you want to convey as a business and overlook what drives sales. The customer.
The customer experience is what should be driving the content. Whether it's being crafted by what stage of the buyer journey that they're in or the wording and phrasing being used by the audience. When they arrive at any of your content.
The goal has to be that they feel like their needs are understood and their voice is heard. The data comes in and backs it up. So you're not basing it on your gut. You're basing it on the numbers and results.
6 tactics to rank better in Google Discover
Google’s Discover feed presents mobile users with a stream of content based on the user’s interests. For publications that have managed to get their content featured in it, the Discover feed can drive substantial traffic — but, unfortunately, “there’s no way to create content that explicitly targets Discover’s interest matching.”
Why I care: The battle for ranking position will remain but finding other ways to get your brand front and center are out there. Google Discover is one of those examples of where you can drive a significant amount of traffic to your website.
Finding ways to rank better in Google Discover is the challenge. I'm sharing this article because it speaks to 6 tactics that can help with that.
Search Engine Optimization/SEO
What’s the Ideal Blog Post Length for SEO?
Does word count or the overall length of your blog post matter for SEO, and how should that impact your writing?
The two main variables to consider when deciding how long your posts should be are: - Subject matter. - Searcher intent.
The ideal length of a blog post on how to take the perfect selfie is going to be different from the ideal length of a post on the invention of the digital camera.
Why I care: Blog articles and posts can feel overwhelming to some business owners. So much so they don't even bother writing any because they have no clue where to start or what is necessary to create the value needed.
I'm sharing this article because it provides insight into not just blog post length but the thought process that goes into writing and maintaining a successful blog. Whether you're writing the content yourself or outsourcing. It is important to know what's needed to maximize results.
Building A Keyword Strategy For Comparison Content
Help prospective customers make the best decision with comparison content backed by a solid keyword strategy.
Whether you’re optimizing a website with a view to selling a tangible product, service, or digital service (such as SaaS), no organic product marketing strategy is complete without incorporating comparison keywords.
Why I care: These days keyword strategies have evolved along with the search engines. Search engines aren't just looking at what searchers' initial intent is with their search. They're taking it a step further and looking at who can provide the best results overall.
Going beyond answering the initial question. Looking at who provides the education, options, and solution. Comparison keywords can get you in front of those savvy searchers who are looking to compare solutions. This is where you can differentiate yourself from competitors by not hiding from the differences but embracing them. You'll get more prospects closer to their buying decision. Path of least resistance.
Consultation
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Interestingly enough I see people click on the link but not follow up with booking a consultation. I would love to get your feedback on what gives you pause. If there's something that I can be doing better. It is a learning opportunity for me. See how easy asking for help was ;)
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