Introduction
This Week In The Entrepreneurs Newsletter
Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
This week you'll find a focus on the buyer journey, and content marketing strategies. As we are heading into Q2 this can be a time when some double down and others pivot on their strategies. From planning, creation, and marketing this issue will have you covered.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- The Power of the Customer Journey: Why it Matters and How to Make it Work for You
- 4 Web Design Trends That Will Stand The Test of Time
- 9 Places to Source Authoritative Stats for Your Content Marketing
- 20 Best Content Marketing Tools
- Once Upon a Brand: The Power of Storytelling in Marketing
- How to create a winning content strategy framework
- Do personas REALLY matter in content marketing?
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Brand Building Strategies
The Power of the Customer Journey: Why it Matters and How to Make it Work for You
The customer journey is the path a customer takes from discovering your brand to making a purchase to finally becoming a loyal (and hopefully, repeat) customer.
Why I care: Understanding the customer journey is important because it helps you see your business strengths and weaknesses and address them.
Helpful Tips
4 Web Design Trends That Will Stand The Test of Time
Design trends often change in the blink of an eye. Don't fall for every micro trend you see big companies (with unlimited resources) baiting you into.
Why I care: Whether you're creating your own websites or websites for others it is important to not jump at the new shiny thing that comes out. Sticking within the realm of what works best for the customer and remembering that it is about them not us is important.
9 Places to Source Authoritative Stats for Your Content Marketing
As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. It’s a beautiful thing when our employer is the data source.
Why I care: This article provides 9 reputable sources that can be paired with your content to add validity to your marketing. Add in the ability to pair these resources with AI and you're able to turn articles and content around faster and more accurately.
Products & Services
20 Best Content Marketing Tools
Improve your content with the 20 best Content Marketing tools. Write better, reach more users, and drive better results with content.
Why I care: From grammar-checkers to AI-driven software and content-optimizing tools, there are tons of handy options to help your content improve and help your business reach its goals.
Marketing Strategies
Once Upon a Brand: The Power of Storytelling in Marketing
Vince Venditti explains the importance of storytelling in marketing and secrets to incorporating elements of storytelling into every channel.
Why I care: This article walks through the framework of telling solid stories that can help create authority and trust with your ideal customers and audiences. The TLDR is to be your genuine self. Authentic despite the awkward feeling that can creep in no matter the stage of entrepreneurship.
How to create a winning content strategy framework
Your content marketing actions must be guided by a documented plan. Learn the 10 building blocks for a solid content strategy framework.
Why I care: Whether you’re brand-new to content strategy, revising an existing strategy, or completely overhauling your content marketing, you need a solid framework to lean on.
And if you need help setting up the building blocks of that framework, this guide will show you what you must include.
Do personas REALLY matter in content marketing?
Here's what personas can do for your content marketing efforts, plus audience research tips to help you get them right.
Why I care: A clear understanding of your audience and ideal customers is going to serve you well whenever planning out your marketing strategies.
Consultation
Do You Have Any Questions Or Need Help?
Through Majority Media, I partner with new and existing businesses to drive the results you dream of. I start with an evaluation of where you’re at now and end with a customized strategy based on where you want to be — your goals, your budget, and your timeline.
If you’d like to talk more about this strategy or explore how I can help you gain the clarity you need to take action with confidence, hit reply or click on the link, and let’s get a free consultation scheduled.