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This week in the Entrepreneurs Newsletter

As business owners and entrepreneurs we're always working on some aspect of our business. This week I'm taking a closer look at generating sales.

Reviewing a variety of ways to generate leads no matter the size of your business or where you are in stage-wise with your business.

Whether you're just getting started or you're more seasoned and feel like you've hit the ceiling on what you can accomplish.

Spend money wisely and your time with better results?

For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.

  • New research shows Google serves almost half of all ad traffic on fake news sites
  • 11 Facebook Ads Campaign Objectives and When to Use Them
  • How To Market Your Business To The Local Community
  • Let's go shopping — for more and better data
  • Engaging The Digital Window Shopper
  • How to Use Surveys to Better Understand Your Customers
  • 3 Ways to Leverage Brand Champions for Your Business
  • 13 Best Drip Campaign Examples to Inspire You in 2021

Featured in this week's "Questions Business Owners Are Asking".

How do you overcome business stagnation?

If you have questions or struggles that you'd like to see covered. Simply reply to the email and submit. I'll do my best to address them

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Questions Business Owner Are Asking

Question Business Owners Are Asking

How do you overcome business stagnation?

The challenge as an already established business goes from brand building to trying to stay competitive. Holding onto the audience and customers that you have now.

Once you’re out there and competing you’re not taking anyone by surprise. They get a chance to see what you’re doing that’s successful and look to make adjustments.

When so much of a business's time is spent on maintaining a share of voice in a competitive market. It’s easy to take your eye off of growth & expansion.

A key to overcoming stagnation is to go back to the basics. Identify a problem, find a solution, & produce results. The three pillars don’t change only your approach to them.

Let’s take a look at questions that you can ask and answer to address business stagnation.

There are 4 categories to cover when thinking things through.

  1. Marketing Strategies
  2. Internal & Industry Review
  3. Customers vs Target Audience
  4. Business Expansion/Adjustments

From a marketing standpoint. Start by taking a look at the strategies that you’re using and what other opportunities that there are for reaching your target audience.

Some things will gain interest and some campaigns that will gain customers. Are you promoting for both or just overall?

Is it the target audience that the issue? Are you too niche or spread too far across audiences? One message instead of more personalized messaging?

Internal reviews help you take stock of what you’ve done with your business over time. Where you can make adjustments to your approach and processes.

How much time are you devoting to generating new leads? What is your lead gen process and what kind of results is it netting you?

Retention can also be a form of lead generation. How much time and effort are you putting into stopping churn?

Are you still using the same marketing materials or have you updated them? When was the last time that you updated them?

Have you tracked the results using A/B testing to confirm what’s resonating and with whom?

Industry reviews help you take stock of where things are overall.

What changes are happening in the industry? Is it in specific markets or across the board? Are they structural or process changes? Pricing changes?

A change in products and or services and the needs of the customers? Changes in customer mindset?

Business adjustments and expansion take a look at things from an external standpoint.

The ideal is to strike a balance between maintaining where you’re at & finding growth opportunities.

If you feel like you hit a wall. Check to see why. It can be that you’ve hit a ceiling of peak performance. You’re doing as well as you can with your product or service suite as is.

In situations where you need to make an adjustment or expand

You can accomplish this by creating or replacing underperforming products and or services.

A great place to start. Do your research on what’s next through your customers. Take a survey & ask for feedback.

People appreciate it when you value their opinion. It will not only help you find what’s next. It can also help strengthen customer relationships. When they see that you listened and followed through on their feedback.

If you can answer these questions and do your due diligence with these best practices. You can find ways to overcome business stagnation and get back on track with growing out your business.

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