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Introduction
This week in the Entrepreneurs Newsletter
This week. There is a focus on building your personal brand strategy, identifying the right content for your business. Also, take a look at how locking in on your target audience can help shape your business and provide longevity.
As I continue to gather feedback from readers to answer the questions that you have for your businesses. If you have questions or topics that you would like to have covered simply reply to this email.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- How To Build Your Personal Brand to Attract Better Clients
- The roles your customers should play in your business
- 7 Urgent Steps to Take When Your Facebook Account Gets Hacked
- How to Create an Audience Profile, And Why You Should?
- Is Content Marketing Right for My Industry?
- An Up-to-Date Guide on Good SEO Content vs. Bad SEO Content
- How hackers make money with your hacked WordPress website?
Featured in this week's "Questions Business Owners Are Asking". I take a look at expanding your business. When is it the right time to hire and what to consider when before you do.
Questions Business Owner Are Asking
Looking for advice on if/when to make my first hire
A bit of backstory. He started his business as a side hustle. Generated some revenue and started making a name for himself. This has lead to getting bigger jobs and more requests but not having enough time to take them on.
No business wants to know that they're leaving money on the table and sending potential clients away to their competitors. This realization is what leads to the question of do you continue to pass on the projects or hire to take on more work.
There are several ways to address this question. My first thought was can you afford to hire people to take on more work. I'll cover this question this week.
Things to consider first and foremost. The financial aspect. Determining how much to charge so that you can have enough to pay the employees. Pricing can get tricky because you have to stay competitive.
A good way of narrowing down how much you'll earn and how much you can afford to pay. Would be to use the 33/33/34 principle. Whatever your standard pricing for a job. Deduct 33%. This goes to the business. The other 33% is what you pay yourself. The final 34% is what you set aside for taxes.
Now that you have a set of numbers that you can work with. Do the math. Are you going to pull the employee Salary from the 33% going into the business? Will you take less money salary-wise to cover the expense? Will you pull from both and count on volume to make up the difference?
Either way, you have to take a look at how much you can pay the employee. It would need to be enough to be competitive to get someone qualified and experienced. What you skimp on with experience you pay for in make-goods if or when issues occur.
There are advantages to taking on more projects but you also have to consider the pitfalls and weigh the difference between the two. If you go full-time are you paying benefits.
If you're looking to take it from a side hustle to a full-fledged business. You're going to have to expand and hire people eventually. Just be sure to have a strategy in place to ensure you've done your due diligence.
Brand Building Strategies
How To Build Your Personal Brand to Attract Better Clients - Chris Lema
Everyone's path is different. But the goal is the same - better clients. So here's how to build your personal brand to help you attract them.
Key Takeaways:
There is no cookie-cutter solution. Everyone is different and that is what is going to make you stand out.
It won't happen overnight but it can have a lasting effect.
The roles your customers should play in your business | Zapier
Customers do more than just pay us for services rendered or products sold. They contribute to our research and planning, help us with our marketing, perform quality control checks, and everything in between.
Key Takeaways:
Find your early adopters
Develop Brand Ambassadors
Customers as quality control
Customers as content creators
Helpful Tips
7 Urgent Steps to Take When Your Facebook Account Gets Hacked
With all the information in our social media profiles, security is a top priority. Here's what to do if your Facebook account gets hacked.
Key Takeaways:
- Confirm the hack
- Can you still log in?
- Change all your passwords
- Double-check your permissions
- Tighten your log-in access
- Let your people know
- Review your privacy settings
How to Create an Audience Profile, And Why You Should [+Examples]
Learn what to include in an audience profile, how to write an audience profile, and take a look at some examples for further inspiration.
Key takeaway:
Check out the audience profile examples
Marketing Strategies
Is Content Marketing Right for My Industry? - Marketing Insider Group
Quick Takeaways: Content marketing helps you build awareness of your brand and trust in what you offer. Even well-known local mainstays can benefit from content marketing. Businesses in highly technical niche industries especially need content marketing to unpack difficult-to-understand concepts.
Quick Takeaways:
Content marketing helps you build awareness of your brand and trust in what you offer. Even well-known local mainstays can benefit from content marketing.
Businesses in highly technical niche industries especially need content marketing to unpack difficult-to-understand concepts.
Small businesses have much to gain by investing in content marketing compared to ads and other traditional marketing tactics.
Small businesses have much to gain by investing in content marketing compared to ads and other traditional marketing tactics.
Search Engine Optimization/SEO
An Up-to-Date Guide on Good SEO Content vs. Bad SEO Content
The world of SEO is constantly changing. Stay up to date with best SEO practices — and avoid bad SEO — to help your brand thrive online.
Key Takeaways
5 Bad types of SEO content
7 Kinds of Good SEO content
WordPress
Research | How hackers make money with your hacked WordPress website? , Virusdie.blog
It may surprise you to learn that hackers don’t always target the content on your WordPress site. In fact, they may not care at all. In this article, we’ll show you why hackers hack WordPress sites and how they can make money from them.
Key Takeaways
What's in it for them?
- They get money for their work by receiving payment for their virus
- They get money for breaking into a system
- They can steal your money and your (and the user's) personal information (which they can resell)
- They can use the destroyed files to extort money from their victim