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Introduction

This week in the Entrepreneurs Newsletter

This week. There is a focus on building your personal brand strategy, identifying the right content for your business. Also, take a look at how locking in on your target audience can help shape your business and provide longevity.

As I continue to gather feedback from readers to answer the questions that you have for your businesses. If you have questions or topics that you would like to have covered simply reply to this email.

For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.

  • How To Build Your Personal Brand to Attract Better Clients
  • The roles your customers should play in your business
  • 7 Urgent Steps to Take When Your Facebook Account Gets Hacked
  • How to Create an Audience Profile, And Why You Should?
  • Is Content Marketing Right for My Industry?
  • An Up-to-Date Guide on Good SEO Content vs. Bad SEO Content
  • How hackers make money with your hacked WordPress website?

Featured in this week's "Questions Business Owners Are Asking". I take a look at expanding your business. When is it the right time to hire and what to consider when before you do.

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Questions Business Owner Are Asking

Looking for advice on if/when to make my first hire

A bit of backstory. He started his business as a side hustle. Generated some revenue and started making a name for himself. This has lead to getting bigger jobs and more requests but not having enough time to take them on.

No business wants to know that they're leaving money on the table and sending potential clients away to their competitors. This realization is what leads to the question of do you continue to pass on the projects or hire to take on more work.

There are several ways to address this question. My first thought was can you afford to hire people to take on more work. I'll cover this question this week.

Things to consider first and foremost. The financial aspect. Determining how much to charge so that you can have enough to pay the employees. Pricing can get tricky because you have to stay competitive.

A good way of narrowing down how much you'll earn and how much you can afford to pay. Would be to use the 33/33/34 principle. Whatever your standard pricing for a job. Deduct 33%. This goes to the business. The other 33% is what you pay yourself. The final 34% is what you set aside for taxes.

Now that you have a set of numbers that you can work with. Do the math. Are you going to pull the employee Salary from the 33% going into the business? Will you take less money salary-wise to cover the expense? Will you pull from both and count on volume to make up the difference?

Either way, you have to take a look at how much you can pay the employee. It would need to be enough to be competitive to get someone qualified and experienced. What you skimp on with experience you pay for in make-goods if or when issues occur.

There are advantages to taking on more projects but you also have to consider the pitfalls and weigh the difference between the two. If you go full-time are you paying benefits.

If you're looking to take it from a side hustle to a full-fledged business. You're going to have to expand and hire people eventually. Just be sure to have a strategy in place to ensure you've done your due diligence.

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